A search advertising intelligent hosting method and system based on AI big data

A search advertising and big data technology, applied in the field of intelligent hosting of search advertising based on AI big data, it can solve the problems of not knowing which keywords to put in, missing the best bidding time, and unsatisfactory conversion effect, so as to achieve convenient budget and price. Adjustment, saving labor costs, and maximizing the effect

Active Publication Date: 2021-11-19
多盟睿达科技(中国)有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] On the one hand, when creating a promotion plan, I don’t know which keywords to launch and how to set the bids for different keywords;
[0004] On the other hand, due to the time difference and other reasons, it is difficult for the optimizer to achieve 24-hour real-time manual optimization during the placement of search ads, so there will be problems such as budget over-investment, missing the best bidding time, and unsatisfactory conversion results.

Method used

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  • A search advertising intelligent hosting method and system based on AI big data
  • A search advertising intelligent hosting method and system based on AI big data
  • A search advertising intelligent hosting method and system based on AI big data

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Embodiment Construction

[0035] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of the embodiments of the present invention, rather than all embodiments; based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work, all belong to the protection scope of the present invention .

[0036] figure 1 A schematic flow diagram of a search advertisement intelligent hosting method based on AI big data provided in Embodiment 1 of the present invention; figure 1 As shown, a search advertisement intelligent hosting method based on AI big data includes: S10, setting rules, and storing the rules; S20, establishing a database cor...

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Abstract

The present invention belongs to the technical field of advertisement word selection, and specifically relates to a search advertisement intelligent hosting method and system based on AI big data; the technical problem to be solved is: to provide a search based on AI big data that realizes intelligent keyword selection The advertising intelligent hosting method and system; the adopted technical solutions include: setting rules and storing the rules; establishing a one-to-one correspondence database between policy instructions and rules; receiving external policy instructions; regularly scanning policy instructions, and judging the strategy mode ;Extract and calculate the advertising data to determine whether the policy execution conditions are met. If it is reached, the rules corresponding to the policy instructions are distributed to the distributed policy execution system for advertising operations; through the model algorithm, the advertising data is calculated to obtain the optimal advertisement After the plan is delivered, the optimal advertisement delivery plan is distributed to the distributed strategy execution system for advertisement operation.

Description

technical field [0001] The invention belongs to the technical field of advertisement word selection, and in particular relates to a search advertisement intelligent hosting method and system based on AI big data. Background technique [0002] In the process of launching Apple search ads, optimizers will face different difficulties at different stages: [0003] On the one hand, when creating a promotion plan, I don’t know which keywords to launch and how to set the bids for different keywords; [0004] On the other hand, due to the time difference and other reasons, it is difficult for the optimizer to achieve 24-hour real-time manual optimization during the search advertisement placement process, so there will be problems such as budget over-investment, missing the best bidding time, and unsatisfactory conversion results. [0005] Therefore, there is an urgent need for an intelligent hosting tool that can realize functions such as intelligent keyword selection, budget contr...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0249
Inventor 陈伟郑亚丽陈阔孟天
Owner 多盟睿达科技(中国)有限公司
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