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Information push method, device, computer equipment and storage medium

A technology of information push and information flow, applied in the field of data processing, can solve the problem of inability to provide heavy interaction, and achieve the effect of meeting the needs of information acquisition, enriching information types, and improving the degree of aggregation

Active Publication Date: 2021-01-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the process of realizing the present invention, the inventor found that the prior art has the following defects: the information recommended by the feed flow cannot provide re-interaction (for example, XX game applets), re-copyright (copyright purchased by XX platform) properties) and personalization tools (e.g. Express Lookup)

Method used

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  • Information push method, device, computer equipment and storage medium
  • Information push method, device, computer equipment and storage medium
  • Information push method, device, computer equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0039] figure 1 It is a flow chart of an information push method provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of pushing a feed stream containing third-party application-related delivery information to users. This method can be implemented by the The information pushing device can be implemented by means of software and / or hardware, and can generally be integrated in a server and used in conjunction with a client APP (for example, Baidu APP) for pushing feed streams. Among them, the client APP used to push the feed stream is the source application mentioned above, such as figure 1 As shown, the method specifically includes:

[0040] S110. Obtain delivery-associated information provided by at least one information provider, where the delivery-associated information includes: delivery information, and an access address of a third-party application program associated with the information provider.

[0041] In this embodiment,...

Embodiment 2

[0056] Figure 2a It is a flowchart of an information push method in Embodiment 2 of the present invention. This embodiment is embodied on the basis of the above-mentioned embodiments. In this embodiment, third-party information will be constructed according to the target delivery related information. Specifically It is: in the general card template library, select the target general card template; in the delivery information in the target delivery related information, select the target delivery information that matches the template style of the target general card template to fill in the target general In the card template, the third-party information in the form of a card is obtained; and the realization method of selecting the target general card template in the general card template library is further refined. Correspondingly, the method in this embodiment specifically includes:

[0057] S210. Acquire delivery-associated information provided by at least one information pr...

Embodiment 3

[0075] Figure 3a It is a flowchart of an information push method in Embodiment 3 of the present invention. This embodiment is embodied on the basis of the above-mentioned embodiments. In this embodiment, third-party information will be constructed according to the target delivery related information. Specifically To: obtain the target third-party application that matches the target delivery association information; determine whether the target third-party application matches the target custom card template; if so, select from the delivery information in the target delivery association information The target delivery information matching the template style of the target customized card template is filled in the target customized card template to obtain the third-party information in the form of a card; otherwise, in the general card template library, select the target general card template; Among the delivery information in the target delivery related information, the target del...

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Abstract

The embodiment of the invention discloses an information pushing method and device, a computer device and a storage medium. The method comprises the following steps: acquiring at least one delivery related information provided by an information delivery party, wherein the delivery related information comprises the delivery information and an access address of a third party application program associated with the information delivery party; if it is determined that the information flow of the user obtains the target delivery information in the target delivery association information hit by therequest, constructing the third party information according to the target delivery association information; adding the third party information to a recommendation information stream matching the information stream acquisition request and providing the third party information to the user. The technical scheme of the embodiment of the invention enriches the type of information that the feed stream can provide, improves the convergence degree of the information, provides a better information acquisition experience for the user, and meets the increasing information acquisition requirements of people.

Description

technical field [0001] Embodiments of the present invention relate to data processing technologies, and in particular, to an information push method, device, computer equipment, and storage medium. Background technique [0002] At present, with the continuous development of computer technology, feed stream technology is also operating. The so-called feed flow refers to the combination of several news sources that match users to form a content aggregator, so that users can continuously obtain the latest recommended information. Simply put, the feed stream is an information stream that is continuously updated and presented to users. For example, Baidu APP (application program) can provide information such as various articles, videos, or live broadcasts that match end users on the home page of the application to users in the form of feed streams. [0003] In the process of realizing the present invention, the inventor found that the prior art has the following defects: the in...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/955
Inventor 张芃
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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