A method, device and server for determining promotion result of public transport promotion data

Abstract

This application provides a method, device and server for determining the promotion results of public transport promotion data, which are used to provide a new method for determining the promotion results of public transport promotion data, and to obtain the promotion results of public transport promotion data more completely, thereby obtaining The promotion results of the public transport promotion data with higher accuracy. The method includes: the server determines the bus station whose conversion result of the bus promotion data is to be determined; the server obtains the query behavior data corresponding to the bus station; the server traverses the originator ID corresponding to the query behavior data, and determines multiple UEs that initiate the query behavior; The first order data corresponding to the promotion content of the promotion data, wherein the first order data is used to indicate the order behavior initiated through different promotion channels corresponding to the promotion content; the server screens out the second order corresponding to the bus station from the first order data data; the server determines the promotion result of the bus promotion data according to multiple UEs and the second order data.

Description

technical field [0001] The present application relates to the field of public transportation, in particular to a method, device and server for determining promotion results of public transportation promotion data. Background technique [0002] In the daily management of public transport, the management of the public transport promotion system can also be involved. The place involved in the public transport as a travel tool is used as a promotion scenario for advertising promotion. Since the public transport system has a large passenger flow, it is relatively The advertising and promotion benefits brought by the large flow of people can recover the bus maintenance costs to a certain extent. [0003] The traditional public transport promotion system relies on staff to conduct manual surveys, and mostly media agencies and advertisers conduct sampling and evaluate the promotion results of public transport promotion data at the promotion site. Obviously, this method has the chara...

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Problems solved by technology

[0004] However, in the research process of the existing related technologies, the inventors found that when the public transport advertisement promotion operation is carried out through the public transport promotion equipment in the form of electronic equipment, these equipment can collect the information promoted to the user during the process of human-computer interaction with the user. The promotion of bus promotion data. However, due to the different site conditions in different venues, there are often external conditions such as network failures and short power supply durations of some bus promotion equipment. Although there is real promotion, the promotion of the bus promotion data collected by it , but there is a problem of missing data

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