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Click rate determination method, device and equipment

A method for determining the click-through rate, applied in the computer field, can solve the problems of inability to accurately obtain the click-through rate of object information, poor click-through rate accuracy, etc.

Pending Publication Date: 2020-08-28
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the above process, different users pay different attention to the same object, which makes it impossible to accurately obtain the click rate of the object information according to the object information, resulting in poor accuracy in determining the click rate

Method used

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  • Click rate determination method, device and equipment
  • Click rate determination method, device and equipment
  • Click rate determination method, device and equipment

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Embodiment Construction

[0093] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0094] figure 1 It is a schematic diagram of the application scenario of the method for determining the click rate provided by the embodiment of the present invention. See figure 1 , electronic devices (such as mobile phones, computers, etc.) are installed with applications (such as shopping applications, etc.), and users can input search t...

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PUM

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Abstract

The embodiment of the invention provides a click rate determination method, device and equipment, and the method comprises the steps: obtaining the object information of a first object, enabling the first object to be an object to be recommended to a user, and enabling the object information to comprise the image of the first object and the text description information of the first object; and according to the user feature information of the user and the object information, determining a click rate of clicking to check the first object by the user, the click rate being used for indicating a probability of clicking to check the first object by the user. And the accuracy of determining the click rate is improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method, device and equipment for determining a click rate. Background technique [0002] On an e-commerce platform, a user may input a search word to search for a product, and the e-commerce platform may display object information to the user according to the search word input by the user, for example, the object information may be product information or advertisement information. [0003] In the prior art, after the user enters the search term, the e-commerce platform can obtain multiple object information corresponding to the search term, obtain the click-through rate of each object information according to the object information, and recommend object information with a higher click-through rate to the user , the click-through rate of object information refers to the probability that the object information is clicked to view. However, in the a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0601G06Q30/0623G06Q30/0201
Inventor 刘鹄徐夙龙赵夕炜
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD