Method for ensuring effective pushing of messages

Abstract

The invention relates to the technical field of information processing, and discloses a method for ensuring effective pushing of messages, wherein the method comprises the following steps: preprocessing the messages: collecting use habits and access contents of users by a client, acquiring use data of the client by a server, analyzing the use habits of the users and counting the access contents ofthe users by the server; and classifying the users, and classifying the messages to be pushed. According to the method for ensuring effective pushing of the messages, the adaptability of the messagesand the users is improved through classification of the users and the messages in message preprocessing, then the effectiveness of message pushing is ensured, then message pushing is sorted through importance judgment of the messages, in-time pushing of important messages is ensured, and the practicality of message push is ensured; on the other hand, important messages with high repeated requirements are repeatedly pushed by judging the strength of the repeated requirements of the messages, so that the effectiveness of message pushing is guaranteed.

Description

technical field [0001] The invention relates to the technical field of information processing, in particular to a method for ensuring effective push of messages. Background technique [0002] With the development of information processing technology, smart phones are becoming more and more common in people's lives. People can use mobile phone push messages to learn about current affairs news, policy changes or entertainment information and other life-related information, but the content of the current news push is relatively uniform. , lack of differentiation, and the effect of matching the needs of customers is not ideal. [0003] For example, the Chinese Patent Publication No. CN106453528A provides a method and device for pushing messages, which is basically described as: a method and device for pushing messages. The interactive operation of the user on the messages shared by friends in the social network triggers the user The terminal used pushes the target message in th...

AI Technical Summary

Problems solved by technology

[0002] With the development of information processing technology, smart phones are becoming more and more common in people's lives. People can use mobile phone push messages to learn about current affairs news, policy changes or entertainment information and other life-related information, but the content of the current news push is relatively uniform. , lack of differentiation, and the effect of matching the needs of customers is not ideal

[0003] For example, the Chinese Patent Publication No. CN106453528A provides a method and device for pushing messages, which is basically described as: a method and device for pushing messages. The interactive operation of the user on the messages shared by friends in the social network triggers the user The terminal used pushes the target message in the social network that belongs to the same category as the message and has a degree of attention greater than the preset threshold to the user, and selects the push message according to the user's operation. The message pushed by the user is more appropriate to the user's attention and interest points. The accuracy of message push is improved; however, the method and device for pushing message trigger the push of message through user operation, and the push of message is poor in initiative, which reduces the efficiency of message push

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