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User data processing method based on big data and business analysis and big data platform

A technology for user data and business analysis, applied in the field of big data platforms, can solve problems such as low efficiency of user data processing

Active Publication Date: 2021-03-09
厦门蝉羽网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the process of processing user data to obtain user portraits, there may be a problem of low processing efficiency of user data

Method used

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  • User data processing method based on big data and business analysis and big data platform
  • User data processing method based on big data and business analysis and big data platform
  • User data processing method based on big data and business analysis and big data platform

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Embodiment Construction

[0017] After discovering the technical problems described in the background art, the inventor started to conduct long-term research and analysis on the current user data processing technology. During the long-term research and analysis process, the inventor found that the common user behavior processing technology analyzes all user data of user service terminals in batches and non-selectively, but for all user data of user service terminals , some of the data may be irrelevant to user behavior, that is to say, this part of the data has no analysis and mining value. However, when conventional user data processing technology is used to process these useless data, it will not only occupy processing resources and reduce the analysis rate of user portraits, but also may introduce a lot of noise data, which will affect the analysis accuracy of user portraits.

[0018] In view of this, the inventor innovatively provides a user data processing method and a big data platform based on b...

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Abstract

The invention relates to a user data processing method based on big data and business analysis and a big data platform. The method comprises the following steps: before user portrait analysis, determining a user data analysis strategy based on a service data analysis instruction, and then determining a service interaction object and service interaction type data related to a service interaction time period, and determining the user data acquisition strategy. The big data platform can carry out targeted collection on the user data of the user service terminal based on the user data collection strategy, so that some useless data is filtered out, in this way, when user portrait analysis is carried out, the to-be-processed user data with data analysis and mining value can be directly analyzed,and the user experience is improved. The analysis rate of the user portrait can be improved, and the analysis precision of the user portrait can be improved, so that the processing efficiency of theuser data is improved. According to the method, a user data analysis strategy and a user data acquisition strategy can be combined, so that the intelligent degree of user portrait analysis is improved.

Description

technical field [0001] This application relates to the technical field of big data and cloud business, and specifically relates to a user data processing method and a big data platform based on big data and business analysis. Background technique [0002] User portrait, also known as user persona, or virtual user representative, is an effective tool to outline target users, connect user demands and design direction. With the rapid development of big data and cloud services, user portraits have been widely used in various fields. As a virtual representative of actual users, the user personas formed by user portraits are not constructed outside of the product and the market. The formed user roles need to be representative of the main audience and target groups of the product. [0003] In the era of big data, user data is everywhere in the network, abstracting each specific data of users into tags, and using these tags to concretize user images, so as to provide targeted sugge...

Claims

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Application Information

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IPC IPC(8): G06F16/2458G06F16/9535G06K9/62
CPCG06F16/9035G06F16/906G06F16/907
Inventor 王玉华
Owner 厦门蝉羽网络科技有限公司
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