Community structure-based location awareness influence maximization method

A technology of influence and community, applied in the field of social network analysis and data mining, it can solve problems such as low operation efficiency, and achieve the effect of improving efficiency, increasing the scope of influence, and balancing efficiency and effect.
CN112508725AActive Publication Date: 2021-03-16CAPITAL NORMAL UNIVERSITY
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
CAPITAL NORMAL UNIVERSITY
Publication Date
2021-03-16

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Abstract

The invention discloses a community structure-based location awareness influence maximization method, which comprises the following steps of: 1, defining a location awareness influence maximization problem for finding a location awareness opinion leader through online query in a social network; 2, preprocessing user data in the social network, designing a PR tree index structure according to sign-in records of users in the social network, and modeling position preferences of the users, so that online queried target users can be quickly found; 3, designing a community discovery method based ondeep learning according to the given social network structure and the sign-in record of the user so as to find the community structure of the network; and 4, for the target user, designing an influence maximization method based on a community structure by utilizing the community structure to find a seed user set, namely an opinion leader set, for specific online query, so as to maximize the influence range of the online query in the whole network.
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Description

technical field

[0001] The invention is applied to finding opinion leaders in the network in the process of implementing word-of-mouth marketing on a social network platform, and belongs to the field of social network analysis and data mining. Background technique

[0002] The method of maximizing influence is the basic method of word-of-mouth marketing in social networks. Its purpose is to find opinion leaders in social networks. Users in the social network know about and buy the product. The influence maximization method is specifically described as: given a social network, find a certain number of influential users (ie, a group of opinion leaders), and use this group of users as the starting point for the dissemination of marketing information, so as to maximize the information in the network. Spread. Compared with other marketing methods, word-of-mouth marketing has the advantages of low cost, fast dissemination, and wide dissemination, and is favored by a large number...

Claims

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