This invention relates to a
big data processing method and
system for integrating online public opinion into website construction, belonging to the field of
data processing technology. It includes the following steps: Step S1: Constructing a multi-source heterogeneous public opinion dataset; Step S2: Performing semantic analysis and entity recognition on the multi-source heterogeneous public opinion dataset, generating a public opinion-user association matrix based on public opinion themes and
user profile features; Step S3: Utilizing
complex network analysis algorithms to perform
community discovery and core node identification on the public opinion-user association matrix, and generating a public opinion development
trend prediction curve by combining it with a public opinion heat prediction model; Step S4: Based on the public opinion development
trend prediction curve and key user groups, dynamically adjusting the page content display priority through the website
content management module, while simultaneously calling intelligent interactive components to generate targeted public opinion response content; The beneficial effects of this invention are: It achieves the integration of public opinion data and website construction data through
community discovery and core node identification.