The invention provides a social relationship intimacy calculation method and
system under
social media privacy propagation, and relates to the technical field of
social network analysis, and the method comprises the steps: building a directed weighted
graph based on
user privacy propagation behaviors, taking a user as a node, taking a directed propagation relationship as an edge, and fusing an edge weight with a propagation frequency, a content average sensitivity and a topological distance adjustment factor; secondly, a Personalized
PageRank algorithm is improved, a
path distance Gaussian attenuation
transfer matrix is introduced, and a global trust matrix is iteratively calculated; a double-exponential
attenuation function is adopted for historical interaction, short-term fast attenuation and long-term slow attenuation are modeled, and a time-varying weight is obtained; quantifying privacy content sensitivity in combination with information entropy and a propagation
risk model; identifying a user
community and quantifying a
community contribution degree; global trust, time-varying weight and sensitivity multiplication are fused, normalization is carried out after
community contribution degree correction, and a final intimacy
score is generated. According to the method, the relationship intimacy under privacy propagation is accurately described, and dynamic evaluation is supported.