Online public opinion monitoring method for enterprise crisis public gateway

Abstract

The invention belongs to the technical field of public opinion monitoring, and particularly relates to an online public opinion monitoring method for enterprise crisis public gateways. The method comprises the following steps of: monitoring network public opinion information related to keywords according to the keywords set by an enterprise, performing data acquisition on network data based on a distributed cloud computing mode, and preprocessing the collected network data: judging whether the network data is negative public opinion information or not; the online public opinion analysis system provides a coping capability index of an enterprise for current negative public opinion information for the enterprise, provides intuitive decision reference and guidance for the enterprise, has better enterprise experience, proposes a modular concept for various social portal websites, and realizes rapid collection and efficient analysis of online public opinions in combination with an ensemble learning method, and a plurality of social platform modules are combined, so that the finally obtained prediction is accurate and reliable; and a dual message filtering mechanism of keyword analysis and social platform module integrated analysis is adopted, so that the accuracy is high.

Description

technical field [0001] The invention belongs to the technical field of public opinion monitoring, and in particular relates to a network public opinion monitoring method for corporate crisis public relations. Background technique [0002] Public opinion monitoring is the act of monitoring and predicting public opinion and opinions on the Internet. These speeches are mainly influential and tendentious speeches and opinions on some hot spots and focus issues in real life. Specifically, public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology. Automatic capture of massive Internet information, automatic classification and clustering, topic detection, and topic focus, realize the information needs of enterprises such as network public opinion monitoring and news topic tracking, and form analysis results such as briefing reports, reports, charts, etc., to fully grasp the ideological trends ...

AI Technical Summary

Problems solved by technology

[0003] Enterprise crisis public relations means that in order to avoid or mitigate the serious damage and threat brought by the crisis, the enterprise learns, formulates and implements a series of management measures and coping strategies in an organized and planned way, including crisis avoidance, control, resolution and crisis management. In the dynamic process of continuous learning and adaptation such as renaissance after resolution, enterprises cannot grasp the trend of online public opinion well when dealing with crisis public relations, resulting in delays in the processing time of public opinion guidance

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