Method for determining recommended information and related device

A technology for recommending information and information flow. It is applied in the field of data processing and can solve the problems of inability to obtain information flow portraits and low accuracy of recommended information.

Pending Publication Date: 2021-05-11
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In view of this, the embodiment of the present application provides a method and related device for determining recommended information, which overcomes the problem of low accuracy of recommended information due to the inability to obtain information flow portraits for users who do not click on information in information flow products. question

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  • Method for determining recommended information and related device
  • Method for determining recommended information and related device
  • Method for determining recommended information and related device

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Embodiment Construction

[0065] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0066] Information flow products need to recommend information of interest to users in order to attract users' attention and increase traffic. At this stage, the behavioral users of the information flow products are collected in advance for a period of time to click on the information to obtain the information flow portrait of the behavioral user; when the behavior...

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Abstract

The invention discloses a method for determining recommended information and a related device. The method comprises the following steps: querying a target input method portrait, at least comprising a first tag of a target input method, of a target user; searching a first target information flow label corresponding to the first label of the target input method through a corresponding relation between an input method label system and an information flow label system; and based on the first target information flow label and the multiple pieces of candidate recommendation information, determining target recommendation information from the multiple pieces of candidate recommendation information by using an information click probability prediction model. The target input method label of the target user can be converted into the target information flow label representing the target information flow portrait of the target user by utilizing the corresponding relationship between the input method label system and the information flow label system. The invention solves the problem that the accuracy of recommended information is low due to the fact that a target user who does not have any click behavior on information in an information flow product cannot obtain an information flow portrait.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method and a related device for determining recommendation information. Background technique [0002] With the rapid development of information technology, information flow products, etc. recommend the information that users are interested in, and attract users' attention to increase traffic. Generally, users of information flow products are divided into two categories, one is users who click on information in information flow products called behavior users, and the other is users who do not click on information in information flow products called a new user. [0003] Specifically, for the behavioral users of information flow products, the information flow portraits of the behavioral users are obtained by collecting information click behaviors of the behavioral users in the information flow products within a period of time; when the behavioral users open ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06N20/00
CPCG06F16/9535G06N20/00
Inventor 袁骏康生巧陈炜鹏苏瀚
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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