IPTV terminal advertisement space layout system and method thereof
A layout method and advertising space technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems that cannot satisfy advertisers' pursuit of creative advertising
Pending Publication Date: 2021-06-08
GUANGZHOU HUANWANG TECH
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Problems solved by technology
[0004] In view of this, the purpose of the present invention is to overcome the deficiencies of the prior art, to provide a system and method for the layout of IPTV terminal advertising space, to solve the problem that the front-end advertisement presentation form of the IPTV terminal is a fixed layout, which cannot satisfy advertisers' requirements for creative advertisements. pursuit of the problem
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[0036] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other implementations obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present invention.
[0037] figure 1 It is a schematic structural diagram of an IPTV terminal advertising space layout system shown according to an exemplary embodiment, as shown in figure 1 As shown, the system includes: IPTV terminal and advertising server;
[0038] The IPTV terminal is used to send an advertisement layout request to the advertisement server, and send the advertisement slot id to the advertisement server;
[0039] The ad server is used to configure the ad layou...
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The invention relates to an IPTV terminal advertisement space layout system and a method thereof, and the system comprises an IPTV terminal which is used for transmitting an advertisement layout request to an advertisement server, and transmitting an advertisement space id to the advertisement server; the advertisement server used for configuring an advertisement layout group according to the advertisement space id; and an advertisement main end used for selecting the advertisement layout in the advertisement layout group and sending the selected advertisement layout and the materials corresponding to the selected advertisement layout to the advertisement server; wherein the advertisement server sends the advertisement layout selected by the advertisement main end and the material corresponding to the selected advertisement layout to the IPTV terminal; and the IPTV terminal displays the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout. According to the technical scheme provided by the invention, the layout information can be increased or decreased and adjusted in the advertisement server at any time, multiple selections of advertisement layout are provided for the advertiser side, and the situation that the client needs to be continuously upgraded to meet more complex advertisement layout requirements is avoided.
Description
technical field [0001] The invention belongs to the technical field of television advertisements, and in particular relates to an IPTV terminal advertisement position layout system and method. Background technique [0002] In the field of IPTV, the current mainstream implementation method is to set the layout code on the front end, and define various material formats on the front end. When the advertising space is triggered, obtain materials that meet the specifications according to the material format parameters of the advertising space. In the initial stage of the development of the advertising business, it can meet the needs of advertising sales, but with the rapid development of the business, it is necessary to continuously upgrade the client to meet more complex advertising layout needs. [0003] At present, the front-end advertisements of IPTV terminals are presented in a fixed layout mode, that is, this position is a video advertisement space, so this position can onl...
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IPC IPC(8): H04N21/237H04N21/239H04N21/431H04N21/437
CPCH04N21/237H04N21/2393H04N21/431H04N21/437
Inventor 高樊
Owner GUANGZHOU HUANWANG TECH