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Information pushing method and device based on financial APP and computer equipment

A technology of information push and computer program, which is applied in the field of Internet finance, can solve problems such as unsatisfactory activation effect, failure to achieve the optimal push effect, and interruption of non-target users, and achieve the effect of improving the success rate of push activation

Pending Publication Date: 2022-03-25
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The current push setting, in terms of push groups, marketers usually push all users, which is not very targeted; in terms of push parameters, the push time and push content are mostly set according to the experience of relevant marketing personnel in the early stage, which has not reached the optimal level. Excellent push effect
[0003] Most of the current pushes of financial APPs are all pus

Method used

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  • Information pushing method and device based on financial APP and computer equipment
  • Information pushing method and device based on financial APP and computer equipment
  • Information pushing method and device based on financial APP and computer equipment

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Experimental program
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Embodiment Construction

[0052] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0053] The financial APP-based information push method provided in the embodiment of this application can be applied to such as figure 1 shown in the application environment. Wherein, the terminal 102 communicates with the server 104 through the network. The data storage system can store data that needs to be processed by the server 104 . The data storage system can be integrated on the server 104, or placed on the cloud or other network servers.

[0054] Among them, the terminal 102 can be, but not limited to, various personal computers, notebook computers, smart phone...

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PUM

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Abstract

The invention relates to an information pushing method and device based on a financial APP, computer equipment, a storage medium and a computer program product. The method comprises the following steps: obtaining training samples, wherein each training sample comprises a plurality of training features; performing feature processing on the training features to obtain processed training features; based on the processed training features and a logistic regression model, obtaining a user call-alive model; and obtaining to-be-pushed user information, obtaining a high-call-alive-probability user based on the to-be-pushed user information and the user call-alive model, and pushing information to the high-call-alive-probability user. By adopting the method, the call-alive efficiency of performing information push on the user can be improved.

Description

technical field [0001] The present application relates to the technical field of Internet finance, and in particular to a financial APP-based information push method, device, computer equipment, storage medium and computer program product. Background technique [0002] The user operation of the financial APP is currently mainly carried out through information push. The operator configures the message push information in the background, and displays it on the message notification bar of the user's mobile phone and the message communication tab of the financial APP after completion. The current push setting, in terms of push groups, marketers usually push all users, which is not very targeted; in terms of push parameters, the push time and push content are mostly set according to the experience of relevant marketing personnel in the early stage, which has not reached the optimal level. Excellent push effect. [0003] Most of the current pushes of financial APPs are all pushes...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06K9/62G06Q40/04G06Q40/06
CPCG06F16/9535G06Q40/04G06Q40/06G06F18/2135G06F18/214
Inventor 李恒逸王栋余星梅向阳张超
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA