This
system provides walking routes generated based on individual user profiles, promoting enjoyable and efficient exercise. [Solution] A
system comprising: a means for registering the user's basic information and hobbies and preferences using a personal information input means; a means for measuring the number of steps based on the user's daily activities using a
step counting means; a means for generating individual walking routes using the user's registered information and location information using a generation means; a means for suggesting
exercise time based on the user's free time using a scheduling means; a means for awarding points and offering rewards for the user achieving their goals using a reward provision means; a means for displaying advertisements for specific stores to the user on the walking
route using an advertisement display means; and a means for aggregating and analyzing the user's behavior information using a data aggregation means.