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Audience targeting system with profile synchronization

A profile, target technique used in the field of group management and profile synchronization

Inactive Publication Date: 2008-04-02
TACODA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Each of these factors can lead to the rapid proliferation of unnecessary and sometimes erroneous profiles

Method used

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  • Audience targeting system with profile synchronization
  • Audience targeting system with profile synchronization
  • Audience targeting system with profile synchronization

Examples

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Embodiment Construction

[0029] In the following description, for the purposes of explanation, numerous details, such as flowcharts and system configurations, are provided in order to provide an understanding of one or more embodiments herein. However, it will be apparent to those skilled in the art that these specific details are not required to practice the present invention.

[0030] Figure 1 illustrates one embodiment of a system 10 for providing content to audience members. The system 10 includes a first server 120 running an extraction program 122 . Operationally, the first server 120 is connected to one or more offline databases 110 , and one or more external content servers 160 . The offline database 110 and external content server 160 are also operatively connected to one or more web servers 170 . Web server 170 may provide web pages to audience member computers 180 in a conventional manner. The web server 170 is also operatively connected to the targeting engine program 152 residing on th...

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Abstract

Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logicallly combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

Description

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS [0002] This application is a continuation-in-part of US Patent Application No. 10 / 669791, filed September 25, 2003, entitled "System and Method for Segmenting and Targeting Audience Members," which was filed August 1, 2003 under 35 USC § 119 of Provisional Patent Application No. 60 / 491521. The entire contents of these applications are incorporated herein by reference. [0003] This application is also related to US Patent Application No. 10 / 981733 (Attorney Docket No. 54820-00608), filed on November 5, 2004, entitled "AudienceTargeting System with Segment Management". technical field [0004] The present invention relates generally to audience targeting and, more particularly, to segment management and profile synchronization in an audience targeting environment. Background technique [0005] Targeted marketing has been known for a long time as an effective method of acquiring consumers. When the consumer only receives rele...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0255G06Q30/0258G06Q30/0269G06Q30/02
Inventor G·贝达D·J·洛克K·巴拉苏布拉马尼安K·M·麦克唐纳A·E·文格尔J·G·威尔逊
Owner TACODA