Apparatus, systems and methods for targeted content delivery

Abstract

According to some embodiments of the present invention, a system, apparatus and method for targeted content delivery is presented. In some embodiments, the method comprises registering users logging-on to a computer network and gathering user-related information from users. Location-centric information for each user logged-on to the network is relayed to a server, and user-profile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access points to which users log-on in order to access the Internet.

Description

technical field [0001] The present invention relates generally to systems and methods for targeted delivery of content, and more particularly to a methodology for targeted delivery of commercial and advertising content. Background technique [0002] The emergence of the World Wide Web over the past decade has spawned a rich online community of Internet users attracted by the rich interactive multimedia content available on the Web and the ease of transacting business online. To a large extent, the explosion of online commerce ("e-commerce") has been driven purely by online or virtual retailers and, more recently, online versions of traditional "brick and mortar" stores. [0003] Usually, Internet users obtain information from content-rich websites on the Internet, such as news-related websites, or portal websites that provide links to websites that provide the content users are looking for, or quickly search the Internet through search engines to collect user information. l...

AI Technical Summary

Problems solved by technology

Second, the user must visit the website that set the cookie before being able to read the cookie to deliver any targeted content

However, such access points have so far remained difficult and expensive to deploy

Furthermore, current implementations do not provide the extensive data collection and information processing capabilities required for targeted content delivery

[0008] In general, traditional methods and systems for delivering content to users engage in extensive site-specific static generation of user profiles and behaviors, and thus do not enable intelligent, adaptive, real-time delivery of targeted content

Furthermore, even when data such as location-related data are available, existing methods require complex correlations between disparate databases

This correlation results in significant delays and performance degradations, preventing end users from getting timely information about their location

Due to these constraints, content and service providers also face obstacles

If performance is limited, and if the range of devices and locations is also limited, service providers cannot ensure a uniform level of service to users

Therefore, it is impractical and absolutely expensive to deploy mass market deployments in advance of knowing that the service will not serve many elements of the market

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