An apparatus and a method for inserting and displaying one or more signals during
processing and display delays encountered in digital STB-receivers, including those delays encountered during channel changes. Moreover, a means for increasing the channel change
delay period, while maintaining subscriber satisfaction, and thereby freeing up bandwidth for other services, is provided. These signals can be advertisements, entertainment, or other messages. When a channel
change request occurs on a digital set-top
receiver, a local watchdog module detects the channel change event and causes to be generated a
signal that is immediately displayed on the TV, while the MPEG-2 subsystem of the
receiver acquires, stores,
decodes and presents the new program to the television. Providing advertisements or entertainment during the
delay period allows for increase in the
delay period thus allowing for higher compression and increased availability of bandwidth.