Advertisement forwarding method, device and system
A forwarding method and advertising technology, applied in the field of advertising processing, can solve problems such as inability to obtain according information, lowering the quality of forwarding advertisements, and inability to forward multimedia advertisements
Active Publication Date: 2010-06-23
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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Problems solved by technology
[0004] In the process of implementing the present invention, the inventors found that at least the following problems exist in the prior art: the method for the sending terminal to directly send the advertisement to the receiving terminal cannot support the transmission of long-distance high-speed data, so that the multimedia advertisement cannot be effectively forwarded; The sending terminal sends the advertisement to the receiving terminal through the advertising server. The sending terminal directly sends the metering information of the forwarded advertisement to the advertisement server. It is impossible to record the forwarded advertisement according to whether the receiving terminal has obtained the forwarded advertisement or presented the advertisement to the user. performance, lowering the quality of forwarded ads
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[0026] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0027] figure 1 It is a schematic flowchart of the advertisement forwarding method provided in Embodiment 1 of the present invention, as shown in figure 1 As shown, this embodiment may include the following steps:
[0028] Step 101, receiving an advertisement forwarding message, which carries advertisement identification information and sending terminal identification information;
[0029] Step 102, recording the metering information of the advertisement content ...
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The embodiment of the invention relates to an advertisement forwarding method, a device and a system. The method comprises the following steps: receiving an advertisement forwarding message which advertisement identification information and sending terminal identification information, recording metrical information of the advertisement content corresponding to the advertisement identification information, and reporting the metrical information of the advertisement content. The embodiment of the invention receives terminal record and reports the metrical information of the forwarded advertisement content, realizes advertisement forwarding among terminals, can distinguish acquisition, presentation, interaction and other stages of forwarding advertisement to support a charging mechanism based on forwarding effect.
Description
technical field [0001] The invention relates to advertisement processing technology, in particular to an advertisement forwarding method, device and system, and belongs to the field of communication technology. Background technique [0002] Mobile advertisement is an interactive network advertisement, which is carried by mobile communication network and has all the characteristics of network media. An important feature of the mobile advertisement is that it can be forwarded. After the mobile terminal receives the advertisement, its user can use the communication function of the mobile terminal to forward the advertisement to other mobile terminal users. Relying on the forwarding of advertisements between terminals, the advertisements can spread in a wider range and the effect of advertisements is improved. [0003] There are two existing methods for forwarding advertisements between terminals. One method is that the sending terminal directly sends the advertisement to the r...
Claims
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Login to View More IPC IPC(8): H04W4/06H04W4/24
CPCH04W68/00H04L51/14H04L12/5855H04L51/214
Inventor 詹金晶邵刚谭银燕李克鹏
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD