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Advertisement selecting method and Internet protocol television (IPTV) platform

An advertising and platform technology, applied in selective content distribution, electrical components, image communication, etc., to solve problems such as the inability to reflect the wishes of video content providers

Active Publication Date: 2013-11-06
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an advertisement selection method and an IPTV platform, which are used to solve the problem that the IPTV platform cannot reflect the will of the video content provider when selecting advertisements inserted into video content

Method used

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  • Advertisement selecting method and Internet protocol television (IPTV) platform
  • Advertisement selecting method and Internet protocol television (IPTV) platform
  • Advertisement selecting method and Internet protocol television (IPTV) platform

Examples

Experimental program
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Embodiment 1

[0040] Embodiment 1 of the present invention obtains the advertisement insertion rule information by expanding the video content metadata transmitted by the video content provider to the IPTV platform, and including the advertisement insertion rule information in the video content metadata.

[0041] see figure 2, the advertisement selection method provided by Embodiment 1 of the present invention includes the following operations:

[0042] Step 21, the video content provider transmits video content metadata to the interface module of the IPTV platform, and the video content metadata includes advertisement insertion rule information.

[0043] The advertisement insertion rule information includes restrictive insertion rule information and / or suggested insertion rule information, and various attributes of the advertisement can be specified in the insertion rule information, such as the type of advertisement (such as tobacco and alcohol, chemical industry, food, etc.) ), adverti...

Embodiment 2

[0072] Embodiment 2 of the present invention transmits the advertisement insertion rule information through a separate message.

[0073] see Figure 5 , the advertisement selection method provided by Embodiment 2 of the present invention includes the following operations:

[0074] Step 51, the interface module of the IPTV platform transmits the address of the advertisement server of the IPTV platform to the video content provider, so that the subsequent video content provider can directly send advertisement insertion rule information to the advertisement server.

[0075] Step 52, the video content provider transmits the advertisement insertion rule information and applicable conditions to the advertisement server of the IPTV platform.

[0076] The video content that meets the applicable conditions is the video content associated with the advertisement insertion rule information. The applicable conditions may be "video content ID=xxxx", "video content list ID=yyyy", "author I...

Embodiment 3

[0091] Similar to Embodiment 2, Embodiment 3 of the present invention also obtains the advertisement insertion rule information through a separate message. The only difference is that the video content provider transmits the advertisement insertion rule information and applicable conditions to the interface module of the IPTV platform, and then the IPTV The interface module of the platform transmits the information to the advertisement server of the IPTV platform.

[0092] see Image 6 , the advertisement selection method provided by Embodiment 3 of the present invention includes the following operations:

[0093] In step 61, the video content provider transmits advertisement insertion rule information and applicable conditions to the interface module of the IPTV platform.

[0094] Step 62, the interface module of the IPTV platform determines the video content identifier of the video content associated with the advertisement insertion rule information according to the applica...

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PUM

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Abstract

Disclosed are a method for selecting an advertisement and an Internet protocol television (IPTV) platform, and they are invented for being able to manifest the will of a video content provider when selecting an advertisement to be inserted into the video content. The method of the embodiments of the present invention comprises: acquiring from the video content provider information about advertisement insertion rules associated with the video content; and selecting an advertisement and inserting the same into the video content according to the information about advertisement insertion rules. The IPTV platform of the embodiments of the present invention comprises an interface module, an advertisement server and a play entity, wherein the advertisement server is used for acquiring information about advertisement insertion rules associated with the video content via the interface module and selecting an advertisement to be inserted into the video content according to the information about advertisement insertion rules when the play entity requests an advertisement. The embodiments of the present invention can be used for Internet television services.

Description

technical field [0001] The invention relates to the technical field of video services, in particular to an advertisement selection method and an IPTV (Internet Protocol Television, Internet Protocol Television) platform. Background technique [0002] There are currently two kinds of video services, one is that users connect to the Internet to watch the video content of video websites, and the other is that users watch IPTV through STB (Set Top Box, set-top box) connected to the IPTV platform of TV broadcasting service based on IP protocol Carrier-provided video content. When video websites and IPTV platforms provide video services to users, they generally insert advertisements into video content as an important profit method. [0003] Based on the above two video services, a new video service can be introduced, that is, the Internet TV service, which introduces Internet video content into the IPTV platform for users to watch through TVs. Under this kind of video business, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/254
CPCH04N21/812
Inventor 石腾吴凌燕张仁宙田永辉张楚雄张园园袁卫忠惠宇
Owner HUAWEI TECH CO LTD
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