Precisely-positioning cellphone advertisement playing method

A technology for advertising playback and precise positioning, applied in the field of mobile communications, can solve problems such as mobility restrictions, and achieve the effects of low cost, improved pertinence, and strong interactivity

Inactive Publication Date: 2012-07-04
辜进荣
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of advertising is restricted to connected devices, and because it is connected to the network through a personal computer, its mobility is greatly limited

Method used

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  • Precisely-positioning cellphone advertisement playing method
  • Precisely-positioning cellphone advertisement playing method
  • Precisely-positioning cellphone advertisement playing method

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0029] The method of the present invention will be further described below in conjunction with the accompanying drawings.

[0030] According to the current 3G network situation, taking the iPhone smart phone as the user terminal as an example, the method for realizing the precise positioning of the mobile phone and playing the advertisement in the present invention is described.

[0031] figure 1 A method for playing a mobile phone precisely positioned advertisement in the described embodiment comprises the following steps:

[0032] S101, the user's mobile phone pre-establishes an advertisement playback service, and installs an advertisement playback client or software on the mobile phone;

[0033] S102. Identify the area where the user is located according to the IP address of the user's mobile phone or through a satellite positioning system, and send it to the positioning server;

[0034] S103, the positioning server extracts the advertisement information of the area from ...

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Abstract

A precisely-positioning cellphone advertisement playing method relates to the technical field of mobile communication. The method includes that a user cellphone builds advertisement playing business in advance; user area is identified according to an internet protocol (IP) address of the user mobile phone or through a global positioning system and sent to a positioning server; an advertisement publishing server sends advertisement content to the user cellphone through cellphone short messages, multimedia messages or voice modes; advertisements are played in a reserved space of a cellphone display screen, if playing of the advertisements is discontinued in a playing process, the playing of a current advertisement is closed to enter a normal user operating mode; if users want to select interested advertisements, and click selection to store the advertisements in an advertisement data file in a local memory reserved in the cellphone; and the users can be rewarded while consuming at corresponding places according to the stored advertisements. The cellphone advertisements achieved through the method have strong regionalism, and pertinence can be improved.

Description

technical field [0001] The invention relates to the technical field of mobile communication, more specifically, a method for playing advertisements with precise positioning on mobile phones. Background technique [0002] Online advertising is an advertising operation method that uses advertising banners, text links, multimedia and other methods to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. This form of advertising is restricted to connected devices, and since it is connected to the network through a personal computer, its mobility is greatly limited. [0003] Now the technology of playing video advertisements and animation advertisements on mobile phones is relatively mature, and the video service is the main business of the third-generation mobile phones. According to statistics, the number of mobile phone users in the country has exceeded 1 billion. If this huge user group can be used to watch mobile phone ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M1/725H04N21/2668
Inventor 辜进荣
Owner 辜进荣
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