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Advertising information push method and system

An advertising information and advertising technology, applied in the field of advertising information push methods and systems, can solve problems such as single recommended content, and achieve the effect of improving access viscosity

Active Publication Date: 2014-10-08
CHINA UNITED NETWORK COMM GRP CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing information push service only recommends similar websites according to the types of webpages visited by users. Therefore, the recommended content is relatively single and has certain limitations.

Method used

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  • Advertising information push method and system
  • Advertising information push method and system
  • Advertising information push method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0019] figure 1 It is a flowchart of an embodiment of the advertising information pushing method of the present invention, such as figure 1 As shown, the method includes:

[0020] Step 100, the broadband access server receives the network access request including website information and user identification information sent by the user terminal, obtains user location information according to the user identification information, and sends an advertisement generation request message to the advertisement generation server, and the advertisement generation The request message includes the URL information and user location information;

[0021] The user enters the network address through the user terminal to access the network, so that the broadband access server receives the network access request including the network address information and the user identification information sent by the user terminal. The broadband access server pre-stores the mapping list of user identificati...

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PUM

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Abstract

The invention provides a method and system for propelling advertisement information, wherein the method comprises the following steps: utilizing a broadband access server to receive a network access request containing website information and user identification information, which is sent by a user terminal; obtaining user position information according to the user identification information; sending an advertisement generating request message containing the website information and the user position information to an advertisement generating server; obtaining corresponding advertisement category information by the advertisement generating server according to the website information; generating the advertisement information corresponding to the user identification information according to the advertisement category information and the user position information; and feeding the advertisement information back to the broadband access server, thereby feeding the advertisement information back to the corresponding user terminal by the broadband access server. According to the method and the system for propelling the advertisement information provided by the invention, the individual advertisement service information is recommended to a user and the access viscosity of the terminal user is increased.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of communication, and in particular, to a method and system for pushing advertisement information. Background technique [0002] With the rapid development of electronic information technology, the Internet is widely used in real life. Users use mobile phones, personal computers and other user terminals to chat, play games, check things, etc. on the Internet, and even conduct advertising and shopping on the Internet, so that users can find the information they need on the Internet. At the same time, the Internet system can also actively push information that may be of interest to users based on the individual needs of users. [0003] At present, the Internet system collects statistics on the content of web pages visited by users, judges the specific type of web pages according to the web pages visited by users, and then recommends web page content similar to the type of web pages t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/18H04L29/06G06Q30/02
Inventor 周伟张忠平王磊高功应王常玲赵怀罡孔力陈国利杨剑键赫罡
Owner CHINA UNITED NETWORK COMM GRP CO LTD