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Method and system for inserting advertisement in interactive voice and video response (IVVR) flow

A technology for inserting advertisements and processes, applied in the field of communication, can solve problems such as waste of resources, and achieve the effect of increasing value-added benefits

Active Publication Date: 2012-12-05
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In the field of IVVR, there is currently no technology to promote advertisements through video, which is a waste of resources for operators, advertisers, enterprises and video end users.

Method used

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  • Method and system for inserting advertisement in interactive voice and video response (IVVR) flow
  • Method and system for inserting advertisement in interactive voice and video response (IVVR) flow
  • Method and system for inserting advertisement in interactive voice and video response (IVVR) flow

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Embodiment Construction

[0040] The solution of the embodiment of the present invention is mainly as follows: in the process of interaction between the video terminal user and the IVVR system, the media server plays the video menu screen and video advertisement specified by the application server to the user in real time using the specified layout mode, which achieves The purpose of publicizing corporate advertisements is also to allow users to get a brand-new experience, so that operators, advertisers, enterprises and users can all benefit from it.

[0041] Such as figure 1 As shown, an embodiment of the present invention proposes a method for inserting advertisements in the IVVR process, including:

[0042] Step S101, the application server is triggered by the call access of the video terminal, starts the IVVR service, requests the media server to establish a media channel between the video terminal and the media server; and obtains the IVVR video menu screen and video advertisement according to a p...

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Abstract

The invention relates to a method and a system for inserting an advertisement in an interactive voice and video response (IVVR) flow. The method comprises the following steps that: an application server starts IVVR service by the triggering of the access of a video terminal, requests a media server to establish a media channel between the video terminal and the media server, and acquires an IVVR video menu picture and a video advertisement according to a predetermined policy; and a media server synthesizes and encodes the IVVR video menu picture and the video advertisement, and returns encoded audio and video streams to the video terminal through a media channel. According to the method and the system, in the interacting process of a video terminal user and an IVVR system, the media server can play the video menu picture and the video advertisement specified by a server to the user by adopting a specified layout mode, so that the aim of propagandizing enterprise advertisements is fulfilled, the user experience is improved, the operators, the advertisers, the enterprises and the users can obtain benefits from the method and the system, and the value-added benefit of the IVVR technology is improved.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and system for inserting advertisements in an IVVR process. Background technique [0002] At present, with the widespread deployment of 3G (3rd-Generation, third-generation mobile communication technology) high-bandwidth mobile network technology and the gradual large-scale application of the new generation of 4G mobile communication technology, video services have become the most potential application in the future communication field . As a product of the integration of video technology and traditional call center technology, video call center has gradually entered the commercial stage. As a new service mode, video call center plays an increasingly important role in the call center field and even the entire communication industry. [0003] IVVR (Interactive Voice and Video Response, Interactive Voice and Video Response) is a brand-new wireless voice and video ...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/472
Inventor 贺彬李刚肖飒
Owner ZTE CORP
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