Entity distance perception roaming shopping system and marketing optimization method based on system

A technology of physical objects and shopping information, which is applied in marketing, sales/lease transactions, etc., to achieve the effects of shortening shopping time, increasing revenue, and increasing the success rate of orders

Inactive Publication Date: 2013-07-31
ZHEJIANG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, there is no shopping system that can provide both the convenience of online shopping and the experience of physical shopping

Method used

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  • Entity distance perception roaming shopping system and marketing optimization method based on system
  • Entity distance perception roaming shopping system and marketing optimization method based on system
  • Entity distance perception roaming shopping system and marketing optimization method based on system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0148] Embodiment 1 Use of navigation module (positioning and guidance control)

[0149] Take the example where the subscriber unit is a smart phone. Smartphones interact with the system through wireless means, such as wifi. The location of each wifi hotspot in the commercial building is fixed and recorded by the system, and the smartphone will automatically find the wifi hotspot with the strongest signal strength for connection, usually the closest wifi hotspot to the user. The navigation module can roughly obtain the location of the user in the commercial building according to the location of the wifi hotspot connected by the user.

[0150] The navigation module can also accurately determine the user's location according to the signal strength of multiple wireless connection hotspots (such as wifi hotspots) at different locations sensed by the smart phone. E.g figure 2 As shown, the smart phone can detect the signal strength of three different wifi hotspots, and the chan...

Embodiment 2

[0152] Embodiment 2 Use of navigation module (navigation for users)

[0153] The navigation module determines the location of the user and guides the user to a designated location.

[0154] For example, if you want to reach a specialty store, the user unit used by the user is a smart phone. The user obtains the location of the specialty store in the commercial building in the user unit, and the acquisition method can be sent to the user by the staff of the specialty store, or the user can find the specialty store through the system, and the system sends the location information of the specialty store to the user.

[0155] After the user issues a navigation command, the navigation module automatically finds the optimal route for the user. The real-time video captured by a camera in the commercial building is displayed on the display screen of the smartphone held by the user. This camera is the optimal initial navigation camera that the system finds for the user, and the area ...

Embodiment 3

[0158] Embodiment 3 Freely browse shopping malls

[0159] For example, the user unit used by the user is a smart phone, and the user sends an instruction to the system to freely browse the shopping mall. The instruction can be issued by voice, touching a button, sending text, or any number of gestures. The navigation menu of the system determines the user's location again, and the method adopted can refer to Embodiment 1.

[0160] The user's smartphone screen displays real-time video images captured by the camera closest to the user. The user sends out any instruction of forward, backward, left turn, and right turn through the smart phone, and the sending form can be any one or multiple of touch buttons, sounds, and gestures. For example, the user sends a forward command by touching the button on the screen, and the navigation module will switch the screen displayed on the smart phone screen to the real-time video image captured by the nearest camera directly in front of the ...

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PUM

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Abstract

The invention provides an entity distance perception roaming shopping system, and a virtuality and entity combined shopping method capable of combining virtuality shopping with entity shopping in order to overcome defects of the existing electronic shopping system and inconvenience of the entity shopping. The system has functions of collecting entity information of goods and recurring the entity information of the goods, and can allow people to have shopping experience as personally attending a shopping site by virtue of a network, and the people can really feel a selected article from many angles such as vision, audition, touch and smell. The system can record and process entity access data of a user, obtain an effective entity store marketing strategy, provide a more convenient and quicker indoor navigation service, and provide brand-new convenient shopping experience for the user.

Description

technical field [0001] The present invention relates to the field of electronic network shopping, in particular to a roaming shopping system based on physical object over-distance perception and a sales optimization method based on the system. Background technique [0002] Currently there are some widely used e-shopping systems and models, such as Taobao and JD.com. Users can use computers and smart phones to complete shopping without leaving home, which greatly simplifies people's shopping process and saves time. [0003] Yet the design of this type of electronic shopping system that exists at present is too rigid. What people see is the text introduction and picture display of the product. Most of the text introduction and picture display are exaggerated and beautified, which is far from the real product. It is difficult for people to feel the product they want to buy in real time. , especially the texture, smell, sound, image, etc. of the product you want to buy cannot ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
Inventor 孟濬朱天宇刘琼
Owner ZHEJIANG UNIV
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