A method and device for obtaining marketing information
A technology of location information and identity information, applied in the field of communications, can solve the problems of unable to provide marketing information, unable to obtain user location information from third-party servers, unable to provide user location information to operators, etc.
Active Publication Date: 2016-08-10
CHINA UNITED NETWORK COMM GRP CO LTD +1
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Problems solved by technology
[0004] However, when using the existing technology to recommend marketing information for users, the third-party server can bypass the server managed by the operator and directly recommend marketing information for the user based on the user’s identity information, so that the server managed by the operator cannot obtain user marketing information; When the operator can obtain the marketing information sent by the third-party server, because the third-party server cannot obtain the user's location information, it cannot provide the operator with the user's location information, so that the operator cannot provide different users with marketing information near their location information.
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[0039] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0040] An embodiment of the present invention provides a method for obtaining marketing information, such as figure 1 As shown, the method includes:
[0041] In step 101, the GGSN receives a service request sent by a user terminal, and obtains user identity information corresponding to the user terminal, user location information, and a third-party server identifier corresponding to the service request.
[0042]The GGSN obtains the user's identity information corr...
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The invention discloses a method and device for obtaining marketing information and relates to the technical field of communication. A server managed by an operator can obtain accurate and comprehensive marketing information suitable for different users according to position information of the users. According to the position information of the users, time information on service requests sent by user terminals, identity information of the users and third part server identifications, user pseudo codes are generated; the service requests and the user pseudo codes are sent to third part servers corresponding to the third part server identifications, thus, the third party servers can conveniently obtain marketing information. According to a corresponding relation table, a flow appreciation server gathers marketing information which is possessed by one user and obtained by different third party servers. The method and device for obtaining marketing information are applicable to obtaining of marketing information.
Description
technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for acquiring marketing information. Background technique [0002] With the continuous improvement of people's living standards, the types of value-added services in the field of mobile communications are increasing, and the functions are becoming more abundant. In order to provide users with better services and obtain benefits, operators can generally provide users with marketing information. [0003] In the prior art, a user initiates a third-party service request through a user terminal, and the General Packet Radio Service Gateway Support Node (Gateway General Packet Radio Service Support Node, GGSN) sends the third-party service request and the user identity information corresponding to the user terminal to the third party The third-party server corresponding to the business request. The third-party server can obtain user interest information thr...
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IPC IPC(8): H04W4/02H04W4/06
Inventor 周伟孔力陈国利杨剑键赫罡
Owner CHINA UNITED NETWORK COMM GRP CO LTD