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Method and apparatus to provide advertisement data

A technology for advertising data and user equipment, which is applied in data processing applications, commerce, instruments, etc., and can solve problems such as declining advertising effects.

Inactive Publication Date: 2014-06-18
SAMSUNG ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If inappropriate advertisement data is provided to users randomly selected regardless of their characteristics, the advertisement effect decreases

Method used

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  • Method and apparatus to provide advertisement data
  • Method and apparatus to provide advertisement data
  • Method and apparatus to provide advertisement data

Examples

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Embodiment Construction

[0037] Reference will now be made in detail to embodiments of the present general inventive concept, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout. The embodiments are described below in order to explain the present general inventive concept by referring to the figures.

[0038] In addition, the description and drawings are not provided to limit the scope of the present general inventive concept, which is defined by the claims. The terms used herein are for the purpose of describing the embodiments, and thus can be construed to correspond to the meanings and concepts of the present general inventive concept. Accordingly, various changes in form and details may be made in the present general inventive concept and, therefore, the present general inventive concept should not be construed as limited to the embodiments set forth herein. The present general inventive concept is not limited to the em...

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Abstract

Provided are a method and an apparatus to provide advertisement data. The method provides advertisement data including obtaining device information and operational information from one or more user apparatuses, transmitting the obtained device information and the obtained operational information to an advertisement data providing server, receiving advertisement data selected by the advertisement providing server on a basis of the obtained device information and the obtained operational information transmitted to advertisement providing server, and transmitting the received advertisement data to an advertisement data display device, wherein the obtained operational information is information on a use pattern of the one or more user apparatuses.

Description

[0001] This application claims priority from Korean Patent Application No. 10-2012-0147719 filed with the Korean Intellectual Property Office on December 17, 2012, the disclosure of which is hereby incorporated by reference in its entirety. technical field [0002] The present invention relates to a method and apparatus for providing advertisement data selected based on device information and operation information obtained by one or more devices. Background technique [0003] Although different types of devices may be implemented according to users, part of advertisement data to be provided to users is similar or the same. Therefore, users often view advertising data that is not suitable for them. If unsuitable advertisement data is provided to users randomly selected regardless of their characteristics, the advertisement effect decreases. Therefore, it is necessary to collect some information from users and provide customized advertising data to these users based on the co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F9/44H04L29/06
CPCG06Q30/0251G06Q30/0241G06Q30/02
Inventor 沈正炫李康珉陈善美权志泫
Owner SAMSUNG ELECTRONICS CO LTD