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Advertisement filtering method and device

An advertising and element node technology, applied in the Internet field, can solve problems such as affecting user experience and slow page display, and achieve the effect of improving experience and speed

Inactive Publication Date: 2014-11-05
KENIU NETWORK TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It will give the user the feeling that the advertisement flashes by, affecting the user experience
Moreover, since it takes time to render the advertisement, it causes the page to display slowly

Method used

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  • Advertisement filtering method and device

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Embodiment Construction

[0013] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0014] It should be noted that the terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term "and / or" a...

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Abstract

The invention discloses an advertisement filtering method and device. The method comprises the following steps: a browser generates a document objectification model tree of a webpage, wherein the document objectification model tree comprises advertisement element nodes; each advertisement element node comprises display attribute; according to an advertisement element logo, determining the advertisement element nodes in the document objectification model tree, and revising the display attribute of each advertisement element node into display prohibition; and according to the revised document objectification model tree, generating a render tree, and rendering the webpage according to the render tree. Page loading speed is improved.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to an advertisement filtering method and device. Background technique [0002] With the popularization of smart phones, a large number of users use smart phone browsers to surf the Internet. However, many web pages are filled with a large number of advertisements, and these advertisements are not requested at the same time as the user requests the web page. However, due to the limited screen of smart phones, effective content is often blocked by useless advertisements, which seriously affects the user's online experience. [0003] The prior art provides an advertisement filtering method. After generating a document object model tree and a rendering tree, the display attribute of an advertisement element is set to prohibit display, thereby realizing advertisement filtering. [0004] However, in this way, since the display attribute of the advertisement element is modified after the rend...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 刘阳关翔
Owner KENIU NETWORK TECH BEIJING
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