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Method and apparatus for secure advertising

A technology of advertising and equipment, applied in the field of advertising and advertising, can solve problems such as redundant advertising and loss of confidence in the efficiency of the advertising system, and achieve the effect of improving user experience and quality

Inactive Publication Date: 2015-09-02
NOKIA TECH OY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In cases where the advertisement served has expired or is irrelevant in the area where the mobile end user is located, the advertisement is at best redundant and in many cases can cause the mobile end user to lose confidence in the efficiency of the advertising system

Method used

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  • Method and apparatus for secure advertising
  • Method and apparatus for secure advertising
  • Method and apparatus for secure advertising

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Embodiment Construction

[0016] Some embodiments of the inventions will now be described more fully hereinafter with reference to the accompanying drawings, in which some but not all embodiments of the inventions are shown. Indeed, the various embodiments of the invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will satisfy applicable legal requirements. Like reference numbers refer to like elements throughout the drawings. As used herein, the terms "data," "content," "information," and similar terms are used interchangeably to refer to data capable of being transmitted, received, and / or stored in accordance with embodiments of the present invention. Thus, use of any such terms should not be taken as limiting the spirit and scope of embodiments of the present invention.

[0017] Additionally, as used herein, the term "circuitry" refers to: (a) a hardware-only circ...

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PUM

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Abstract

A method, apparatus, and computer program product are provided to serve advertisements based upon the current context of the user in a manner that both ensures the relevancy of the advertisements and maintains the privacy of the contextual information of the user. In this regard, a method, apparatus and computer program product are provided to receive encrypted context data from one or more users including one or more trapdoors associated with one or more keywords and to receive advertisement information from one or more advertisers including a searchable encryption. Further, the method, apparatus and computer program product are provided to cause an advertisement to be provided to a first user based upon the encrypted context data of the first user and the advertisement information from one or more advertisers.

Description

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS [0002] This application claims priority to US Provisional Application No. 61 / 747,283, filed on December 29, 2012, the entire contents of which are incorporated herein by reference. technical field [0003] Example embodiments of the present invention relate generally to advertising and, more particularly, to providing targeted advertising in a secure manner. Background technique [0004] Numerous applications and services are available to users of mobile terminals (eg, cell phones, personal digital assistants, PDAs, smart phones, tablet computers, etc.). One reason for the popularity of applications and services is the customization of services provided to mobile end users. The customization may be based on information provided by the mobile terminal, such as information collected by one or more hardware and / or logical sensors carried by the mobile terminal. [0005] To reach its full potential, an application or service wil...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0269
Inventor D·比斯瓦斯
Owner NOKIA TECH OY