Method, device and electronic device for pushing value added service information
A technology of value-added services and information collection, applied in business, electrical components, transmission systems, etc., can solve the problems of low eCPM accuracy, overestimation or underestimation, and low efficiency of value-added service information push
Active Publication Date: 2017-09-26
KINGSOFT
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AI Technical Summary
Problems solved by technology
In the data set used for model training, the distribution of positive sample (purchase / click behavior) data and negative sample (display without subsequent purchase / click) data is severely uneven (the former is much smaller than the latter), resulting in The value-added service information CTR / CVR / ICVR has a certain deviation from the historical real value-added service information CTR / ICVR, which may be overestimated or underestimated, making the calculated eCPM less accurate. When the value-added service information CTR / ICVR estimated by the model When the CVR / ICVR gap is too large, it will affect the overall sorting effect of value-added service information, making the push efficiency of value-added service information low
Method used
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[0166] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.
[0167] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0168] figure 1 It is a schematic flowchart of a method for pushing value-added service information according to an embodiment of the present invention. see figure 1 , the method includes:
[0169] Step 11: Analyzing the received value-added service information delivery request, obtaining the feature information contained in the value-added service information delivery request, and selecting a candidate value-added service information set that meets the feature information from the preset value-added service inform...
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The invention discloses a method, device and electronic device for pushing value added service information. The method for pushing value added service information comprises steps of obtaining candidate service added information according to a value added service throw-in request, using service characteristic information and value added service information model of each piece of service added value information to calculate a corresponding charging coefficient, writing extracted service characteristic information of value added service information into a general dimension group to obtain a dimension group of the value added service information, inquiring a mapping relation between the dimension group and a charging correction coefficient according to a charging type of the service added service information to obtain a charging correction coefficient which is mapped by the dimension group of the value added service information, applying a charging coefficient and a charging coefficient to a charging adjustment formula which is preset to obtain a corrected eCPM of information of each value added service and performing sequencing according to the corrected eCPM obtained by the calculation and pushing value added service information which is sequenced. The method, device and electronic device for pushing value added service information can improve pushing efficiency of value added service.
Description
technical field [0001] The invention relates to value-added service application technology, in particular to a method, device and electronic equipment for pushing value-added service information. Background technique [0002] With the continuous development of computer communication and Internet technology, electronic devices such as smart mobile phones, personal digital assistants, palmtop computers, and notebook computers have been more and more widely used. Many value-added service operators have seen business opportunities in delivering value-added service information based on electronic devices. wide, easy for users, and high efficiency in value-added service delivery. [0003] On the value-added service platform provided by the Internet network operator, the value-added service platform can release value-added service information of various charging types based on various charging types of value-added services. The charging types include but are not limited to: Displ...
Claims
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Patent Timeline
Login to View More IPC IPC(8): H04L29/08H04L12/24
CPCH04L41/5029H04L67/55G06Q30/00
Inventor 张旭东段全盛
Owner KINGSOFT