Method, device and electronic equipment for pushing value-added service information
A value-added service and information collection technology, which is applied in business, electrical components, instruments, etc., and can solve the problems of low eCPM accuracy, overestimation or underestimation, and low efficiency of value-added service information push.
Active Publication Date: 2020-06-26
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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AI Technical Summary
Problems solved by technology
In the data set used for model training, the distribution of positive sample (purchase / click behavior) data and negative sample (display without subsequent purchase / click) data is severely uneven (the former is much smaller than the latter), resulting in The value-added service information CTR / CVR / ICVR has a certain deviation from the historical real value-added service information CTR / ICVR, which may be overestimated or underestimated, making the calculated eCPM less accurate. When the value-added service information CTR / ICVR estimated by the model When the CVR / ICVR gap is too large, it will affect the overall sorting effect of value-added service information, making the push efficiency of value-added service information low
Method used
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Embodiment Construction
[0166] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.
[0167] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0168] figure 1 It is a schematic flowchart of a method for pushing value-added service information according to an embodiment of the present invention. see figure 1 , the method includes:
[0169] Step 11: Analyzing the received value-added service information delivery request, obtaining the feature information contained in the value-added service information delivery request, and selecting a candidate value-added service information set that meets the feature information from the preset value-added service inform...
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The embodiment of the invention discloses a method, device and electronic equipment for pushing value-added service information. The method includes: obtaining the candidate value-added service information set according to the value-added service information delivery request; using the service characteristic information of each value-added service information and the value-added service information model to calculate the corresponding charging coefficient; writing the extracted service characteristic information of the value-added service information into The common dimension group is to obtain the dimension group of the value-added service information; according to the charging type of the value-added service information, query the mapping relationship between the dimension group and the charging correction coefficient, and obtain the charging correction coefficient mapped by the dimension group of the value-added service information; Apply the charging coefficient and charging correction coefficient to the preset charging adjustment formula to obtain the revised eCPM of each value-added service information, sort and push the sorted value-added service information according to the calculated revised eCPM. By applying the present invention, the push efficiency of value-added service information can be improved.
Description
technical field [0001] The invention relates to value-added service application technology, in particular to a method, device and electronic equipment for pushing value-added service information. Background technique [0002] With the continuous development of computer communication and Internet technology, electronic devices such as smart mobile phones, personal digital assistants, palmtop computers, and notebook computers have been more and more widely used. Many value-added service operators have seen business opportunities in delivering value-added service information based on electronic devices. wide, easy for users, and high efficiency in value-added service delivery. [0003] On the value-added service platform provided by the Internet network operator, the value-added service platform can release value-added service information of various charging types based on various charging types of value-added services. The charging types include but are not limited to: Displ...
Claims
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IPC IPC(8): H04L29/08H04L12/24
CPCH04L41/5029H04L67/55G06Q30/00
Inventor 张旭东段全盛
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD