Precise advertisement putting system and method based on invoice data

Abstract

The invention relates to a precise advertisement putting system and method based on invoice data. The system comprises an invoice data acquisition and storage module, a cloud server, a user portrait analysis module and an advertisement accurate delivery module, wherein the invoice data acquisition and storage module acquires invoice data information issued by a user, performs distributed storage and uploads the invoice data information to the cloud server in batches; after downloading the invoice data information, the user portrait analysis module adopts a KNN classification algorithm to carryout training analysis learning based on a big data analysis technology, carries out user association on the invoice data information subjected to the training analysis learning to establish a uniqueuser, and then analyzes the invoice data information from a plurality of dimensions to construct a user portrait; and the advertisement accurate putting module screens out the target user group according to the user portrait, then establishes a matched advertisement template and supports a plurality of advertisement putting modes to carry out point-to-point automatic accurate advertisement puttingon the target user group in batches, so that the fitting degree and the conversion effect of advertisements are greatly enhanced.

Description

Technical field [0001] The present invention relates to the technical field of big data analysis and application, in particular to a precise advertisement placement system and method based on invoice data. Background technique [0002] With the advancement of social science and technology, the influence of traditional advertising media such as newspapers, magazines, radio, etc. on customer groups is becoming weaker and weaker, followed by more and more extensive use of digital equipment such as mobile phones, electronic billboards, and buildings. Advertisement and publicity from media screens, etc. [0003] However, even with the use of digital equipment, most of the current advertisements still have many shortcomings when they are delivered. For example, inserting advertisements during video playback and advertising on building self-media screens are all delivered to all audiences and all user groups. It is not targeted to screen a specific target user group. Such a large number ...

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a precise advertisement delivery system based on invoice data for the shortcomings of the existing advertisement delivery methods, such as the low matching degree between the advertisement and the audience, and the poor conversion effect of the advertisement. The system makes full use of the history of electronic invoices Data, on the basis of obtaining valid invoice information, based on big data analysis technology, KNN classification algorithm is used for training, analysis and learning to establish user portraits, and then target user groups are screened according to user portraits, and target users are mass-targeted through various advertising delivery methods connected Precise advertising delivery by groups can effectively improve the matching degree between advertisements and users, and improve the suitability and conversion effect of advertisements

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