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Incentive video advertisement-based RTB real-time bidding method

A video advertising and bidding technology, applied in advertising, marketing, etc., can solve problems such as not satisfying complete relaxation conditions, and achieve the effect of meeting the dynamic needs of the market

Active Publication Date: 2019-04-12
上海旺翔数字科技股份有限公司
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  • Abstract
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AI Technical Summary

Problems solved by technology

These uncertainties do not satisfy the complete relaxation conditions, so the historically optimal bid is not necessarily optimal for the future

Method used

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  • Incentive video advertisement-based RTB real-time bidding method
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  • Incentive video advertisement-based RTB real-time bidding method

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Embodiment Construction

[0058]In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other implementations obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present invention.

[0059] First preferred option:

[0060] The RTB real-time bidding method based on the incentive video advertisement proposed by the present invention uses a synchronous algorithm and an asynchronous algorithm to cooperate with each other to optimize the calculation and optimization of advertising activities, optimize the price according to dmp data analysis, and calculate the lowest bidding price. According to the price priority, The conversion rate priority pri...

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Abstract

The invention relates to an incentive video advertisement-based RTB real-time bidding method. The method comprises the steps of inputting flow request information data of a media advertisement; carrying out flow anti-cheating processing on the input flow request information data; matching advertisement activities according to media advertisement position requirements and user attribute characteristics; calculating and sorting the bid evaluation values displayed by the advertisements each time to obtain an optimal bid evaluation value; adjusting the bidding in real time according to the optimalbidding evaluation value and the historical bidding data to obtain the optimal bidding meeting the market dynamic demand; and outputting the advertisement activity and the bidding information group corresponding to the optimal bid. According to the invention, by importing the effective bidding flow, the invalid flow is eliminated, invalid audiences can be avoided, and meanwhile, the actual bidding is adjusted according to the bidding strategy and the historical bidding data, so that the market dynamic demand can be met.

Description

technical field [0001] The invention relates to an RTB bidding method, in particular to an RTB real-time bidding method based on incentive video advertisements. Background technique [0002] With the development of Internet technology, Internet advertisements have emerged as the times require. Incentive video advertisements are a full-screen experience, usually no longer than 15 seconds. Users can choose to watch video advertisements in exchange for virtual currency, in-app points, game life, etc. . This win-win approach is more preferred by game developers and game users. Compared with traditional online advertisements, rewarded video advertisements have a higher click-to-conversion rate and a greater user retention rate. However, the development time of the Internet advertising industry is relatively short, the construction of market rules and supervision system is not yet perfect, and there are problems of unhealthy competition in the market. RTB (Real Time Bidding) re...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275
Inventor 黄元武王正旺
Owner 上海旺翔数字科技股份有限公司
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