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Inference system for data relation, method and system for generating marketing target groups

A generation method and group technology, applied in marketing, market data collection, special data processing applications, etc., can solve the problems of limited sample size and long time consumption

Inactive Publication Date: 2019-05-17
INSTITUTE FOR INFORMATION INDUSTRY
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the questionnaire survey will be limited by the number of samples collected, and it will take a long time. Therefore, how to quickly find out the characteristics of the target group, or go further and directly find out the list of customer groups so that the advertisement can target Delivery to the target group is one of the issues to be improved in this field

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  • Inference system for data relation, method and system for generating marketing target groups
  • Inference system for data relation, method and system for generating marketing target groups
  • Inference system for data relation, method and system for generating marketing target groups

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[0030] The following disclosure provides many different embodiments or illustrations for implementing different features of the invention. The components and arrangements of specific examples are used in the following discussion to simplify the disclosure. Any exemplifications discussed are for illustrative purposes only and do not in any way limit the scope and meaning of the invention or its exemplifications. In addition, the present disclosure may repeatedly refer to numerical symbols and / or letters in different examples, and these repetitions are for the sake of simplification and explanation, and do not specify the relationship between different embodiments and / or configurations discussed below.

[0031] Unless otherwise specified, the terms used throughout the specification and claims generally have the ordinary meaning of each term as used in the art, in this disclosure and in the special context. Certain terms used to describe the present disclosure are discussed belo...

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Abstract

An inference system for data relation, method and system for generating marketing target groups are disclosed herein. The method includes the following operations: inputting a product name; determining a first group type of the product name from a specified data source according to the product name and finding a first interesting field and at least one first interesting data in the first interesting field corresponding to the first group type; establishing a customer persona model, wherein the customer persona model contains second group types, each of second group types has a second interesting field and at least one second interesting data in the second interesting field corresponding to the second group type; comparing the at least one second interesting data of the second group type ofthe customer persona model with the at least one first interesting data, and screening at least one marketing target group.

Description

technical field [0001] This case is about a data correlation inference system, a method and system for generating target groups, and especially a method for inferring data correlation, applying a customer profile model to a method and system for generating marketing target groups. Background technique [0002] As the modern commercial marketing model becomes more and more mature, the sales volume of products usually has a high correlation with the degree of advertising. Therefore, before selling products, merchants will first place product advertisements for the sales target groups of products as the promotion of products. Therefore, it is an important issue how to select the sales target groups of products and place advertisements on the activity areas or webpages browsed by the sales target groups. [0003] At present, the existing practice in the industry is to firstly plan the sales target group of the product by the marketing personnel, and then collect samples through ...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0204G06Q30/0201G06F16/24578G06F16/2457
Inventor 陈棅易郭台达曹嬿恒郑富烝杨又权
Owner INSTITUTE FOR INFORMATION INDUSTRY
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