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User behavior analysis method and device, electronic equipment and storage medium

A technology of behavior analysis and storage media, which is applied in the field of data processing, and can solve the problems of inconvenient users performing unified analysis and management

Pending Publication Date: 2020-07-03
BEIJING DIDI INFINITY TECH & DEV
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Problems solved by technology

[0005] In view of this, the purpose of the embodiment of the present application is to provide a user behavior analysis method, device, electronic equipment and storage medium, which is used to solve the problem in the prior art that it is not convenient to analyze and manage a large number of user behaviors in a unified manner

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  • User behavior analysis method and device, electronic equipment and storage medium
  • User behavior analysis method and device, electronic equipment and storage medium
  • User behavior analysis method and device, electronic equipment and storage medium

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Embodiment Construction

[0051]In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. It should be understood that the appended The figures are only for the purpose of illustration and description, and are not used to limit the protection scope of the present application. Additionally, it should be understood that the schematic drawings are not drawn to scale. The flowcharts used in this application illustrate operations implemented in accordance with some embodiments of the application. It should be understood that the operations of the flowcharts may be performed out of order, and steps that have no logical context may be performed in reverse order or concurrently. In addition, those skilled in the art may add one or more other operations to...

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Abstract

The invention provides a user behavior analysis method and device, electronic equipment and a storage medium, and relates to the technical field of data processing. The method comprises the steps of obtaining behavior data of a user in a preset time period; splitting the behavior data into a plurality of behavior nodes corresponding to the user according to a preset node model, and obtaining a timestamp corresponding to each behavior node according to the behavior data; and obtaining a behavior node chain of the user according to the plurality of behavior nodes corresponding to the user and the timestamp corresponding to each behavior node. According to the embodiment of the invention, the behavior node chain of the user can be obtained, so that the service platform can analyze the user behavior data based on the behavior node chain to realize unified analysis and management of a large number of user behaviors.

Description

technical field [0001] The present application relates to the technical field of data processing, in particular, to a user behavior analysis method, device, electronic equipment and storage medium. Background technique [0002] With the rapid development of Internet technology, more and more service platforms collect and analyze user behavior data in the process of providing services to users, so as to provide users with more optimized services based on the data analysis results. Serve. [0003] In the prior art, the service platform can collect user's operation logs for a period of time, and extract user behavior characteristics according to each user's operation logs for analysis. [0004] However, in the existing method of extracting user behavior features based on user operation logs, the obtained user behavior features are relatively personalized, which is not convenient for unified analysis and management of a large number of user behaviors. Contents of the inventio...

Claims

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Application Information

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IPC IPC(8): G06F16/18
Inventor 陈宇亮
Owner BEIJING DIDI INFINITY TECH & DEV
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