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Fuzzy clustering system based on user behavior data

A technology of fuzzy clustering and data collection module, applied in database model, relational database, market data collection, etc., to achieve the effect of flexible expansion of equipment capacity and improvement of equipment performance

Pending Publication Date: 2020-09-15
北京睿知图远科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The prediction method, system and storage medium based on fuzzy clustering and BP neural network in the above-mentioned patents have the following deficiencies: How to carry out precise marketing to wireless Internet users has become an urgent problem for operators and mobile websites

Method used

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  • Fuzzy clustering system based on user behavior data
  • Fuzzy clustering system based on user behavior data
  • Fuzzy clustering system based on user behavior data

Examples

Experimental program
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Effect test

Embodiment 1

[0045] A fuzzy clustering system based on user behavior data, such as figure 1 and figure 2As shown, it includes a data acquisition module, a data analysis module and an output unit, and the data acquisition module is used to collect user behavior data during the user's running time and send it to the server. The user behavior data includes static data and dynamic data; the data analysis The module includes a data extraction unit, a data preprocessing unit, a model algorithm unit and a fuzzy clustering analysis unit, the model algorithm unit includes a k-means clustering algorithm, and the k-means clustering algorithm is a clustering analysis algorithm for iterative solutions; the output Units include customer portraits and visual interfaces.

[0046] Further, the static data includes the characteristics of the user as a natural person, such as age, gender, region, education level, etc. The acquisition of the static data is related to the source of the sample, and the dynami...

Embodiment 2

[0107] A fuzzy clustering system based on user behavior data, such as figure 1 and figure 2 As shown, it includes a data acquisition module, a data analysis module and an output unit, and the data acquisition module is used to collect user behavior data during the user's running time and send it to the server. The user behavior data includes static data and dynamic data; the data analysis The module includes a data extraction unit, a data preprocessing unit, a model algorithm unit and a fuzzy clustering analysis unit, the model algorithm unit includes a k-means clustering algorithm, and the k-means clustering algorithm is a clustering analysis algorithm for iterative solutions; the output Units include customer portraits and visual interfaces.

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Abstract

The invention discloses a fuzzy clustering system based on user behavior data, and relates to the technical field of wireless Internet behavior analysis and prediction. In order to construct a profitmode of precision marketing, the fuzzy clustering system specifically comprises a data acquisition module, a data analysis module and an output unit, wherein the data acquisition module is used for collecting user behavior data of user operation time and sending the user behavior data to a server, and the user behavior data comprises static data and dynamic data. According to the fuzzy clusteringsystem, after the user classification is obtained, the long-term behavior prediction aiming at the user classification and the short-term behavior association aiming at the individual behavior are obtained through data mining; the real-time behavior prediction accuracy is continuously updated and perfected in the running time; the equipment capacity can be flexibly expanded; the equipment performance is improved; the flexibility of technical upgrading and equipment updating is achieved; the flexibility of supporting expansion, adjustment and reconstruction of service functions is achieved; therequirements and hobbies of customers are known; and browsing and interaction behavior data of the customers are emphasized.

Description

technical field [0001] The invention relates to the technical field of wireless Internet behavior analysis and prediction, in particular to a fuzzy clustering system based on user behavior data. Background technique [0002] With the wide application of 3G technology and the emergence of various smart mobile terminals, the number of wireless Internet users is on the rise. Among them, mobile phone applications, as the most important part of smart phones, have also shown a very considerable development trend. With the data With the development of analysis technology and intelligent storage technology, massive behavioral data generated by a large number of APP user groups can be stored. Through in-depth digging and processing of massive data, users' behavior habits and preferences can be obtained and predicted. Customer habits, behaviors and preferences, through in-depth analysis of wireless Internet user behavior, can understand the real needs of users, make full use of networ...

Claims

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Application Information

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IPC IPC(8): G06F16/28G06F16/215G06Q30/02
CPCG06Q30/0201G06F16/215G06F16/285
Inventor 陈亚娟龙泳先
Owner 北京睿知图远科技有限公司
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