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Advertisement audience targeting and putting system based on driving behavior of car owner

A car owner and behavior technology, applied in marketing and other directions, can solve problems such as poor advertising accuracy, poor experience, and poor FM advertising quality and effect.

Inactive Publication Date: 2016-10-12
FAFA AUTOMOBILE (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The quality and effect of the FM advertisements pushed are very poor
[0007] 2. Radio advertising user groups cannot be subdivided. If a car owner who drives a BMW 740 turns on the radio, the car advertisement he hears may be a Chevrolet Sail. The accuracy of the advertisement is extremely poor, and the experience is terrible

Method used

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  • Advertisement audience targeting and putting system based on driving behavior of car owner

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Embodiment Construction

[0021] Specific embodiments of the present invention will be described in detail below.

[0022] Such as figure 1 As shown, an advertising crowd targeting and delivery system based on the driving behavior of car owners includes the following modules:

[0023] The car owner behavior labeling module forms driving data according to the driving behavior of the car owner, uploads the driving data to the cloud platform through the vehicle's GPS, analyzes the driving data through the cloud platform, and affixes the corresponding behavior label to the user according to the analysis results;

[0024] The car owner attribute definition module traverses all the behavior tags of the car owner, quantifies the importance of each behavior tag to the car owner through weighted normalization, and forms the attribute definition of the car owner;

[0025] The car owner clustering module clusters the car owners according to the owner's attribute definition, and classifies the car owners with sim...

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Abstract

The invention relates to an advertisement audience targeting and putting system based on the driving behavior of a car owner, and the system comprises the following modules: a car owner behavior label module which forms driving data according to the driving behavior of the car owner, uploads the driving data to a cloud platform through a GPS of a car, carries out the analysis of the driving data through the cloud platform, and pastes a corresponding behavior label for the user according to an analysis result; a car owner attribute defining module which carries out the traversal of all behavior labels of the car owner, quantitates the importance of each behavior to the car owner through weighted normalization, and forms the attribute definition of the car owner; a car owner clustering module which carries out the clustering of the car owner according to the attribute definition of the car owner, and enables the car owners with the similar attributes to be classified into one class; and an advertisement directional putting module which carries out the mapping and matching of the car owner cluster and an advertisement target group, and carries out the directional putting of advertisement for a matched car owner through a navigator. The system can precisely put an advertisement through the navigator.

Description

technical field [0001] The invention belongs to the field of advertisement delivery, and relates to an advertisement crowd orientation and delivery system, in particular to an advertisement crowd orientation and delivery system based on the driving behavior of a vehicle owner. Background technique [0002] Crowd targeting is actually target group targeting. In marketing, product positioning and crowd segmentation are very important concepts. This concept has also been recognized by the market. Therefore, each product has been determined at the beginning of design and production. own target audience. From the perspective of our advertising and marketing promotion, we must hope to reach the target group, and it is a waste to spend on promotion outside the target group. [0003] However, in the past media, it is not easy to completely identify users to determine whether the target group is, or even theoretically impossible. We can only use different media methods to get as clo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 杨柳张增赵力耕
Owner FAFA AUTOMOBILE (CHINA) CO LTD
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