The invention discloses a real estate data collection and analysis management system. The system comprises a user login module, an identity verification module, a marketing management module, a project management module, a customer management module, a background management module, a system setting module, a property consultant management module, a data analysis module and a applet management module. Wherein the user login module is connected with the identity verification module, and the identity verification module is connected with the marketing management module, the project management module, the customer management module, the background management module, the system setting module and the property consultant management module. According to the invention, a data collection and analysis management system is used; detailed information of browsing and door-climbing of a client can be effectively collected; and the data analysis module arranged in the management system is used for carrying out data analysis on the clients, and the analyzed data is sold to the corresponding salesmen, so that the salesmen can conveniently and accurately position the clients and know the demands ofthe clients, the matching of the clients and projects is improved, and the transaction rate is increased.