The invention discloses a big data application platform based on a university, including a big data architecture, the big data architecture includes a data service system. The data service system comprises a student behavior analysis system, an integrated data analysis system, a card data analysis system, a data display platform, a personalized pushing system, a student opinion system, a campus alarm system and a data open platform. The data service system comprises a student behavior analysis system, a comprehensive data analysis system, a card data analysis system, a data display platform, apersonalized pushing system, a student opinion system, a campus alarm system and a data open platform. Provide behavioral analysis in students' and teachers' life, optimize management style and improve service level; provide meticulous management services in catering operation and terminal use to improve service quality and reduce input costs; provide data analysis and prediction in student safety, financial aid, academic, psychological and other aspects of management, so as to make management more convenient and accurate; provides student portrait function, lets the school truly understand the student, provides the personalized accurate service.