A recommendation engine method for a real-time and efficient analysis of an Internet advertising platform

Abstract

The invention discloses a real-time and high-efficiency analysis method for a recommendation engine of an Internet advertising platform, which relates to the field of Internet technology and specifically includes the following steps: acquiring user behavior information; generating recommendation information according to the user behavior information, where the recommendation information at least includes source content, User evaluation information, similarity degree information, and level information related to the source content; generate recommended keywords according to the recommended information, and recommend content related to the recommended keywords to users according to the recommended keywords; the present invention is based on user evaluations And the evaluation of the source content can make accurate advertising recommendations for users, and can recommend advertising content with a higher degree of relevance, which can eliminate the defect that keywords represent interests and ignore the relevance of keywords and advertising content, making the recommendation of Internet advertising platforms. More accurate and less useless recommendations.

Description

technical field [0001] The invention relates to the field of Internet technology, and more particularly, to a method for a recommendation engine of an Internet advertising platform for real-time and efficient analysis. Background technique [0002] Internet advertisements refer to commercial advertisements that directly or indirectly promote goods or services in text, pictures, audio, video or other forms through websites, web pages, Internet applications and other Internet media. [0003] Compared with the traditional four major media (newspapers, magazines, TV, radio) advertising and the much-loved outdoor advertising, Internet advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. The Internet is a brand-new advertising medium, with the fastest speed and ideal effect. It is a good way for small and medium-sized enterprises to expand and grow, especially for companies with extensive international business. [0...

AI Technical Summary

Problems solved by technology

[0005] The Internet advertising platforms in the prior art generally make related recommendations based on the keywords of the content that users search or use. It is difficult to accurately grasp the needs of users, and there are a large number of useless content recommendations.