Method and device for confirming quality of newly added customers of APP promotion channel
A technology for APP promotion and customers, which is applied in the field of confirming the quality of new customers in APP promotion channels, can solve the problems of large subjectivity and insufficient objectivity, and achieve the effect of improving accuracy and authority and eliminating subjectivity
Pending Publication Date: 2021-04-30
上海移卓网络科技有限公司
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Problems solved by technology
[0004] Defects: Due to the experience evaluation, there is a lot of subjectivity, which has a lot to do with the knowledge level and inspection requirements of the evaluators, and is not objective enough
Method used
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no. 1 example
[0049] see figure 1 , the first embodiment of the present invention is: a method for confirming the quality of newly added customers of an APP promotion channel, comprising the following steps,
[0050] Step S10, determine the subjective weight of each newly added customer quality evaluation index through the AHP analytical hierarchy process, and obtain the subjective weight of each newly added customer quality evaluation index; the newly added customer quality evaluation index includes activation number, activation cost, and per capita number of clicks , return on the first day and revenue per click.
[0051] In a specific application, collect new customer-related data sets from 30 channels, as shown in Table 1 below;
[0052] Table 1: New customer-related data table
[0053]
[0054]
[0055] Wherein, step S10 specifically includes,
[0056] S11. Decompose the target layer according to the requirements, and determine several new customer quality evaluation indicator...
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The invention provides a method and a device for determining the quality of newly added customers of an APP promotion channel. The method comprises the steps: carrying out the subjective weight determination of each newly-added customer quality evaluation index through an AHP analytic hierarchy process, and obtaining the subjective weight of each newly-added customer quality evaluation index; determining objective weights of the newly added customer quality evaluation indexes through an entropy weight method to obtain objective weight of the newly added customer quality evaluation indexes; combining the subjective weight and the objective weight of each newly added customer quality evaluation index through a power average synthesis method to obtain a final weight of each newly added customer quality evaluation index; and according to the final weight of each newly-added customer quality evaluation index, calculating a newly-added customer quality score and confirming a head channel. The beneficial effects of the invention are that the method irons out the defect that an advertisement operator cannot estimate the abnormality in time, thereby improving the accuracy and authority of a weight evaluation result.
Description
technical field [0001] The present invention relates to a method and device for confirming the quality of newly added customers, in particular to a method and device for confirming the quality of newly added customers in APP promotion channels. Background technique [0002] For the new users acquired by the APP after advertising promotion, the most active period of all new users on the day is the new period of the day, combined with the customer acquisition cost on the new day, the number of activated users, the number of per capita ad clicks, the revenue of a single ad click and the new users. The cost-recovery rate is used to conduct a preliminary assessment of the quality of new users acquired by the channel, which can effectively determine the quality of new customers of the channel. [0003] Existing practice: The quality assessment of new users in the current channel mainly combines the data related to the cost of customer acquisition on the day and the return rate of ...
Claims
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Login to View More IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q10/06395G06Q30/0245
Inventor 郑晓峰杨云清
Owner 上海移卓网络科技有限公司