Method and device for determining target object

Abstract

The invention discloses a method and device for determining a target object. The method comprises the following steps: inputting feature information of a plurality of objects into a target model to obtain an initial object; under the condition that it is determined that feature information corresponding to the initial object meets a preset condition, calculating the purchase intention value of the initial object for the target product at least based on the feature information, wherein the feature information at least comprises age and budget and the purchase intention value and is used for indicating the probability that the initial object successfully purchases the target product; wherein the preset condition at least comprises the age and cost of the purchased target product object; and determining a first target object from the plurality of objects according to the calculation result. According to the method and the device, the technical problems that the accuracy of determining the target purchase user is low and the conversion rate of converting the potential user into the target purchase user is low due to the fact that the adopted judgment factor is single when whether the potential customer can be converted into the target purchase user or not is determined in the related technology are solved.

Description

technical field [0001] The present application relates to the field of data processing, in particular, to a method and device for determining a target object. Background technique [0002] In related technologies, when determining potential customers of a certain product (users who may have the willingness to purchase the product, referred to as potential customers), it is often only determined whether the user is a potential customer based on the user's historical browsing behavior on the official website of the target product. Users, for example, users have viewed information about products through the product’s official website in historical times, but sometimes users view a certain product, or it may be just out of curiosity, for example, an underage student checks the official website of a high-end product Browsing a certain luxury product, it can be seen that in related technologies, the accuracy of this method of identifying potential customers is poor, and the determ...

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides a method and device for determining the target object, to at least solve the problem of determining the accuracy of the target purchasing user due to the single determination factor used in the related art when determining whether a potential customer can be converted into a target purchasing user. Low conversion rate and low conversion rate of potential users into target purchasers

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