Information processing method and device for user experience journey
An information processing method and journey technology, applied in data processing applications, special data processing applications, structured data retrieval, etc., can solve the data distortion of recall data, contact portrait data cannot be truly reflected, and cannot accurately reach user collection. Accurate data, etc.
Pending Publication Date: 2021-11-30
苏州众言网络科技股份有限公司
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Problems solved by technology
[0003] In related technologies, the generation of portrait data of touch points in the user journey is usually based on recall data. On the one hand, this method cannot accurately reach users to collect accurate data. On the other hand, recall data has the possibility of data distortion, and Recall data has data that loses most of the real scene experience
As a result, the touchpoint portrait data cannot truly reflect the experience data under the touchpoint
Method used
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[0012] In order to enable those skilled in the art to better understand the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only It is an embodiment of a part of the present disclosure, but not all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present disclosure.
[0013] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It should be understood that the data so used may be interchanged under appropriate circ...
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The embodiment of the invention discloses an information processing method and device for user experience journey. The method comprises the steps of obtaining all stages of the user experience journey, behaviors included in each stage and a contact set included in each behavior; in response to the received notification signal that the contact is triggered, generating a satisfaction scoring questionnaire containing satisfaction evaluation indexes in real time for the triggered contact; for each contact in a preset time period, acquiring actual use data of each contact and a satisfaction degree evaluation score corresponding to each satisfaction degree evaluation index; and based on the actual use data of each contact and the satisfaction evaluation score corresponding to each satisfaction evaluation index, utilizing a pre-established model to determine portrait data of each contact in a preset time period. The user subjective data determined based on the questionnaire and the objective data in the operation process are combined to determine the portrait data (structured data) of the contact, and the portrait data can accurately reflect the experience of the user at the contact.
Description
technical field [0001] The present disclosure relates to the technical field of data processing, and in particular to an information processing method for a user experience journey. Background technique [0002] User experience journey, from the user's point of view, describes the user's experience of using a product or receiving a service, discovers the user's pain points and satisfaction points in the entire use process, and finally extracts the optimization point and design opportunity point in the product or service. [0003] In related technologies, the generation of portrait data of touch points in the user journey is usually based on recall data. On the one hand, this method cannot accurately reach users to collect accurate data. On the other hand, recall data has the possibility of data distortion, and Recall data exist data that lose most of the experience of the real scene. As a result, the touch point portrait data cannot truly reflect the experience data under t...
Claims
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Login to View More IPC IPC(8): G06Q30/02G06F16/26
CPCG06Q30/0203G06Q30/0282G06F16/26
Inventor 王枫王卓钰赵贤强
Owner 苏州众言网络科技股份有限公司