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Information pushing method and device

A technology of information push and algorithm, which is applied in the field of recommendation system, can solve problems such as not being able to meet the specific needs of customers well and not being pertinent

Pending Publication Date: 2022-03-01
CHINA CONSTRUCTION BANK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

On the one hand, customers will face a large number of financial products, and it is difficult to choose a product that suits them; Generally, sales will be based on the popularity and characteristics of the product. This sales model is not targeted. It does not carry out personalized and precise marketing without in-depth excavation of customers, and cannot well meet the specific needs of customers.

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

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Experimental program
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Embodiment

[0108] (1) According to user u's behavior data and time decay algorithm formula, calculate the user's degree of interest in each product label (ie, label weight) in the current time period (for example, nearly a week), and perform statistics on the calculation results to obtain user u The ranking of interest in each product label and the corresponding degree of interest in the past week, the specific content is shown in Table 1:

[0109] Interest Ranking Position product label name level of interest 1 label 1 0.9 2 label 2 0.87 3 label 3 0.867 …… …… …… i label i 0.3 …… …… ……

[0110] Table 1

[0111] Among them, the first preset threshold can be set to 0.3, and the product tags with the degree of interest lower than 0.3 are deleted to obtain the target interest ranking, that is, the product tags corresponding to 1~i in Table 1 and the corresponding degree of interest.

[0112] (2) By statistically summarizing the user ...

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Abstract

The embodiment of the invention provides an information pushing method and device, which can be applied to the technical field of recommendation systems and the like, and is used for recommending products to customers in a targeted manner based on customer interests and product characteristics, and improving the success rate of product marketing. The method comprises the following steps: acquiring behavior data of a target user; wherein the behavior data comprises product browsing, attention and purchase behavior data; according to the browsing, attention and purchase behavior data of the target user on the product and a time decay algorithm, determining an interest rank of the target user on each product label in the current time period; wherein the product label is used for representing product characteristics; generating a product recommendation reason according to the interest ranking and a plurality of ranking lists obtained through pre-statistics; and pushing information to the target user based on the product recommendation reason.

Description

technical field [0001] The present invention relates to the technical field of recommendation systems, in particular to an information push method and device. Background technique [0002] With the development of the financial industry and the Internet industry, there are more and more types of financial products, including funds, wealth management, precious metals, insurance, loans and other products, and each type of product includes several products. On the one hand, customers will face a large number of financial products, and it is difficult to choose a product that suits them; Generally, sales are based on the popularity and characteristics of the product. This sales model is not targeted, and there is no in-depth excavation of customers for personalized and precise marketing, which cannot well meet the specific needs of customers. Contents of the invention [0003] The embodiment of the present application provides an information push method and device, which are u...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06F16/9535
CPCG06Q30/0631G06F16/9535
Inventor 王招辉
Owner CHINA CONSTRUCTION BANK