Motion data based consumer interfaces

Abstract

Systems, apparatus, methods, and non-transitory media for consumer interfaces that are responsive to motion data are discussed herein. Some embodiments may include a system with one or more servers. The one or more servers may be configured to generate a consumer interface including a representation of an object that is responsive to the motion data generated by a motion sensor of a consumer device. The consumer interface may be provided to the consumer device to create the motion data and determine a motion data score. The motion data score may be used to determine promotion data parameters that define the terms of offered promotions. Promotion data parameters may be determined based on motion data performance in combination with consumer account data for programmatic relevance determination. Furthermore, the motion data received from the consumer device may be used to determine consumer account data or profile data.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. Provisional Application No. 62 / 097,536, titled “Motion Data Based Consumer Interfaces,” filed Dec. 29, 2014, which is incorporated by reference herein in its entirety.FIELD[0002]Embodiments of the invention relate, generally, to techniques for providing real-time electronic data based on mobile consumer device motion.BACKGROUND[0003]Promotional systems provide promotional data and other merchant information to consumer devices. The functionality and interface designs used to present such offers can affect the frequency and quality of consumer interaction with the promotional system. Mobile devices are typically designed to facilitate mobility, which both limits and informs the types of hardware that may be used. For example, mobile devices such as smartphones may include small, touch screen displays for presenting information and receiving user inputs. Furthermore, they may include motion sensor...

AI Technical Summary

Benefits of technology

The patent describes a system that uses motion data from a consumer device to provide better user interfaces. The system includes a server that connects with the consumer device and a database of consumer data. The server generates a consumer interface based on the motion data and sends it to the consumer device. The motion data can be generated by a motion sensor in the consumer device, such as a six-axis gyroscope accelerometer or a three-axis gyroscope. The motion data can be used to move an object within the consumer interface based on the direction and speed of the motion. The system can also provide electronic marketing communications to the consumer device based on the motion data and the consumer's account data. Overall, the system improves the user experience by utilizing motion data to create more responsive and engaging interfaces.

Problems solved by technology

The functionality and interface designs used to present such offers can affect the frequency and quality of consumer interaction with the promotional system.

Mobile devices are typically designed to facilitate mobility, which both limits and informs the types of hardware that may be used.

As such, interface manipulations and other functionalities that are suitable for stationary desktop devices may be unsuitable for mobile devices, and / or fail to leverage available mobile device inputs to optimize the interface functionalities (e.g., reduced number of consumer inputs required for complex interactions / data manipulations).

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