Point of purchase advertising system & method

Abstract

A point of purchase advertising system and method that enables a vendor to selectively broadcast advertising and promotional content at a point of purchase display in a retail store. The point of purchase display is provided with video display means, typically a monitor, that is operatively coupled to a remote transmission source, preferably via the Internet, that can transmit data to the point of purchase display content that is selectively chosen to target potential customers based upon the demographics and geographic location of the retail store. Such content can be updated continuously and modified to selectively promote particular types of products and / or target customers.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]Not ApplicableSTATEMENT RE: FEDERALLY SPONSORED RESEARCH / DEVELOPMENT[0002]Not ApplicableBACKGROUND[0003]The present invention is directed to point of purchase displays that are operative to display content provided by a vendor associated with the display such that the content can be continuously updated and selectively chosen to address specific types of products sold at the point of purchase display or target select customer groups.[0004]Point of purchase displays are well known in the art. Such displays are extensively utilized in retail settings to generate consumer interest and promote sales of various products. Typically, point of purchase displays are utilized to promote the products of one particular vendor amongst several others displayed in a particular retail setting. Retail stores will also usually have several point of purchase displays from a group of competitors, all of which being operative to attract consumer attention and...

AI Technical Summary

Benefits of technology

"The present invention is a system and method for delivering content through a point of purchase display in retail stores. The content can be continuously updated from a remote location and can be customized to focus on promoting specific products or targeting specific consumer groups in specific geographic regions. The point of purchase display can be connected to a remote server that generates and transmits the content, which is then displayed at the retail store. This system can utilize existing technology and can be easily integrated into existing telecommunications hardware and methodology. The content displayed at the retail store can be accessed through a dedicated website, and other variations can be easily implemented. Overall, this invention allows for more targeted and customized content to be displayed at the point of purchase, which can improve the customer experience and increase sales."

Problems solved by technology

Such objective, however, has been extremely difficult to accomplish.

The use of media such as videos, however, is limited insofar as the content of the media is typically stagnant and cannot be readily updated.

In addition, videos played in connection with a particular point of purchase are typically not customized to target a specific demographic of potential customers or can be readily updated to highlight a specific type of product.

In this regard, it is often considered optimal for vendors to selectively target potential consumers for any given retail setting within which a point of purchase display is utilized, and specific types of content which may be good for retail stores in one geographic region or one particular age group of potential consumers will not necessarily be effective in other geographic areas and / or other dissimilar potential consumer groups.

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