Graphical user interface and system for viewing landing page content

Abstract

A web site publisher may improve user interaction with landing pages from third-party publishers by displaying landing page content in a navigation window offering users the ability to interact with one or more landing pages in formats including: carousel, multiple panes, stacks, tabs, and tiles. Pages may be displayed in focus, below or behind the active display area, in full size windows, in reduced windows, and so forth. Landing page content may be loaded in advance of a user focusing on a specific page. The navigation window offers users the ability to store preferences, to refresh landing pages, to save searches, to search in one landing page, and / or to have results propagate to other landing pages.

Description

RELATED APPLICATIONS[0001]This application claims priority under 35 U.S.C. §119(e) to U.S. Provisional Patent Application Ser. No. 62 / 362,413, entitled “GRAPHICAL USER INTERFACE AND SYSTEM FOR VIEWING LANDING PAGE CONTENT,” filed Jul. 14, 2016, and to U.S. Provisional Patent Application Ser. No. 62 / 362,428, entitled “GRAPHICAL USER INTERFACE AND SYSTEM FOR VIEWING LANDING PAGE CONTENT,” filed Jul. 14, 2016, both of which are herein incorporated by reference in their entirety.BACKGROUND OF INVENTION1. Field of Invention[0002]The present disclosure relates generally to Internet technologies, specifically content distribution.2. Discussion of Related Art[0003]Internet publishers distribute a variety of content according to business models that range from free, public access to subscription services. Often, in return for displaying free content, Internet publishers will display advertising to web site visitors. Third-party publishers commonly pay publishers for the opportunity to displa...

AI Technical Summary

Benefits of technology

The invention aims to improve internet content distribution by allowing publishers to have more control over the user experience on the landing page associated with a second web site. It also enables multiple landing pages to be displayed simultaneously and facilitates user navigation between them. Additionally, it addresses the limitations of web browser interfaces and tools that may restrict users from easily navigating between landing pages.

Problems solved by technology

The inventors have recognized that a limitation of Internet content distribution includes the realization once a landing page is displayed to a user, the user may navigate away from the site that originally displayed the link to the landing page.

Furthermore, web browser interfaces and tools (e.g., mouse, cursor, and keystrokes) may limit users and their ability to navigate from one landing page to another.

For example, the New York Times has not historically encouraged site visitors to click through to content hosted by the Washington Post.

Historically, targeted and retargeted network content delivery has been limited to hyperlinked text, Flash animations, and other types of images (e.g. GIF, JPEG, TIF).

In low conversion environments, such as where users comparison shop between multiple sites, publishers face challenges in adapting to changing landing page content (e.g. product, pricing, and inventory searches) while preserving a “click-in” experience for the user.

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