Method of inter-feeding promotion management
A management method and advertising information technology, which is applied in the field of network promotion management, can solve problems such as high promotion costs, inability to ensure that promotion costs are proportional to promotion results, and promotion effects cannot be guaranteed.
Inactive Publication Date: 2008-01-16
KEEPWELL DIGITAL TECH
View PDF0 Cites 2 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] 1. When the more advertisers are adopted and the wider the media channel is, the promotion cost must be relatively increased
[0005] 2. The promotional effect cannot be guaranteed. Even if more advertisers are used, it is still possible that the promotional cost is greater than the actual promotional effect.
[0006] Such a method that cannot guarantee that the promotion cost is directly proportional to the promotion result is not easy to be accepted by general manufacturers. Therefore, an improvement plan is expected
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0025] A preferred embodiment of the interactive promotion management method of the present invention is to apply it to a website, which is a member website. After the manufacturer proposes an advertising promotion item to the website operator, the members of the website are used as the advertisement transmission medium. Run a promotion.
[0026] The above-mentioned website constructs a web server, and the web server also has a member database built in, and the advertising and promotion project draws up a reward amount, an advertisement information, a promotion member screening condition and a promotion achievement judgment threshold.
[0027] See also shown in Figure 1, the interactive promotion management method of the present invention comprises the following steps:
[0028] To register an advertising promotion item 100, the manufacturer registers an advertising promotion item with the website;
[0029] Judging whether the advertising promotion item has passed the qualific...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
A method of promotion is applied in a server computer that has at least one promotional advertisement proposed by an advertiser and a database having data of members, and the method has steps of (a) charging a budget and a maintenance fee from the advertiser, (b) disseminating the promotional advertisement to multiple recipients by the members before the promotional advertisement expires, (c) determining whether the promotional advertisement is successfully accepted by the recipients before the promotional advertisement expires, (d) appropriating a bonus from the budget for the member when the promotional advertisement promoted by the member is successfully accepted by the recipients and (e) refunding the remaining budget to the advertiser after the promotional advertisement expires.
Description
technical field [0001] The invention relates to a network promotion management method, in particular to a promotion management method which can make the sales promotion result that the manufacturer wants to achieve equal to or greater than the budget invested. Background technique [0002] The general traditional promotion method is mainly for the manufacturer to contact general advertisers (such as TV, newspapers, magazines, leaflets, Internet, radio and other media) after drawing up the promotion purpose, and pay the promotion funds required by the advertisers. [0003] However, traditional promotion methods have the following disadvantages: [0004] 1. When more advertisers are used and the media channel is wider, the promotion cost must be relatively increased. [0005] 2. The promotional effect cannot be guaranteed. Even if more advertisers are used, the promotional cost may still be greater than the actual promotional effect. [0006] Such a method that cannot ensure...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/00G06Q30/0246G06Q30/0277G06Q30/0273G06Q30/0242G06Q30/0207G06Q30/0251
Inventor 欧南靖
Owner KEEPWELL DIGITAL TECH