A virtual channel based iptv advertising system and its realization

Abstract

The invention provides a system which includes: a center media asset management system that is used in uniform media resource production, media resource editing, media resource sending down and managing; an advertisement management system that is used in advertisement resource management, advertisement strategy definition, sending and updating of advertisement sending execution; a virtual channel editing system that is used in editing the virtual channel program list; a virtual channel program list synthesis module that is used for controlling the program list receiving, synthetizing and operation synchronously; a virtual channel broadcasting control system that is broadcasted according with the program list control virtual channel. Data is synchronized among systems through a data interface, each sub-system is organically melted. The system can insert advertisement content flexibly according with advertisement strategy at the same time the virtual channel program editing process is not effected. The system realizes quasi-real-time sending of the video advertisement based on safe broadcast of the virtual channel, provides an operation system and implementation scheme with high efficiency and reliability for the IPTV virtual channel operation and advertisement.

Description

technical field [0001] The present invention relates to communication network, multicasting technology, interactive TV and precise advertisement delivery technology field, especially relates to IP network TV, based on virtual channel advertisement delivery system and its service realization method. Background technique [0002] IPTV, as an emerging service that has developed rapidly in the world in recent years, integrates the achievements of IP and TV technologies. It not only reinterprets the connotation of TV services, but also rediscovers the driving force based on applications for the development of IP technologies. [0003] Different from the traditional broadcasting of TV programs through wireless or coaxial cables, the IPTV system directly provides customers with high-quality TV programs and video content through broadband IP networks. It is essentially a multimedia and multi-service service platform that integrates traditional Radio and television services, various ...

AI Technical Summary

Problems solved by technology

[0005] On the traditional TV platform, there is only uninterrupted video stream broadcasting, and the display form is relatively simple, and due to the limitation of channel resources, only limited channel broadcasting can be performed; at the same time, it is quite inconvenient to modify the advertising content. There is no flexible ad modification mechanism and strategy to dynamically adjust the content of the ad

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