Orientational push specific service decision method based on user feature analysis in 3G network
A technology of user characteristics and specific services, applied in wireless communication services, data processing applications, nan, etc., can solve the problems of in-depth and detailed mining without user needs, few subdivision methods, and in-depth analysis of user characteristics.
Inactive Publication Date: 2010-03-03
ZHEJIANG UNIV
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Problems solved by technology
In the marketing work of telecom operators, telecom operators still have many problems in user segmentation and user feature extraction. For example, there are many segmentation methods available in theory, but effective segmentation methods in practice are not At the same time, telecom operators are still only at the stage of grouping users into piles, and have not conducted in-depth analysis of the characteristics of users in all aspects, nor have they conducted in-depth and detailed mining of the potential needs of users. It is particularly important for operators to analyze user characteristics. The present invention analyzes user characteristics and pushes specific services to users in a targeted manner.
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[0039] The specific process and examples of this method are as follows:
[0040] (1) The user feature extraction module extracts user psychological features and user behavior features:
[0041] Step 1: The information table formulation function module in the user feature extraction module re-formulates the user network access application form. The user network access application form includes the user basic information table and the information table that can reflect the user's main characteristics;
[0042] Step 2: The information reader in the user feature extraction module reads the user's main feature information from the user feature information table, and transmits the read user's main feature information to the network search engine and the user feature prediction analysis module Statistical analyzer
[0043] User characteristics are represented by U set as:
[0044] U={P, B}
[0045] among them
[0046] P set represents the psychological characteristics of users,
[0047] Set B re...
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The invention relates to the technical field of mobile communication and aims at providing an orientational push specific service decision method based on user feature analysis in 3G network. The method comprises the following steps: a user feature extracting module extracts the mental features and the behavior features of the user; a web search engine in a user feature predictive analytic modulereceives the main feature information of the user transmitted from an information reader, and then a statistical analyzer predicts and analyzes other user features on the basis of the existing user features; and after the user feature predictive analytic module predicts and analyzes the user features, a push specific service module pushes the specific services to the user according to the result Kcalculated by a formula 2. The method is based on the analysis of the user features, includes user mental feature analysis and user behavior feature analysis, comprehends the user features more sufficiently, sets out a set of service scheme according to the user features, and pushes the specific service to the users orientationally and specifically.
Description
Technical field [0001] The present invention relates to the field of mobile communication technology, in particular to a method for directional pushing a specific service decision based on user characteristic analysis in a 3G network. Background technique [0002] 3G is short for third-generation mobile communication technology. 1G is an analog signal and can only be used for voice calls. 2G is a digital signal. On the basis of 1G, the function of receiving data is added. 2G can be divided into 2.5G and 2.75G. 2.5G adopts GPRS technology, and 2.75G adopts EDEG and CDMA technology. Compared with 1G, the speed of 2G Internet access becomes faster, for example: game downloads, picture downloads. Compared with the previous two generations, 3G, which came out in 2009, has greatly improved the speed of transmitting sound and data. That is to say, 3G can handle multiple media forms such as images, music, and video streams, and provide multiple information services, such as teleconfere...
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Inventor 陈天洲乔福明胡同森章铁飞唐兴盛刘敬伟楼学庆瞿有甜
Owner ZHEJIANG UNIV