Advertising system based on digital television electronic program guide and transmission method
An electronic program guide, digital TV technology, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of inconvenient unified management of EPG advertisements, centralized distribution and broadcast monitoring, etc.
Active Publication Date: 2013-07-31
北京兴国融合通讯科技有限公司
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[0012] The embodiment of the present invention provides an advertisement (EPG-AD) system and transmission method based on a digital television electronic program guide, which is used to solve the problem that EPG advertisements in a digital television network are not convenient for unified management, centralized distribution, and broadcast monitoring in the prior art
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[0052] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0053] Such as figure 1 Shown is the structure diagram of the advertising system based on the digital TV electronic program guide of the present invention.
[0054] It includes an EPG-AD delivery unit 101 , an EPG-AD routing distribution unit 102 , a playout unit 103 , a receiving unit 104 , a remote monitoring unit 105 and an EPG-AD monitoring unit 106 .
[0055] A plurality of said EPG-AD delivery units 101 are connected with an EPG-AD route distribution unit 10...
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The invention relates to the technical field of digital television, in particular to an advertising system based on a digital television electronic program guide and a transmission method. The method comprises the following steps of: encapsulating advertisement data and advertisement parameters in an EPG-AD (Electronic Program Guide-Advertisement) message; distributing the EPG-AD message to a target broadcasting unit; repacking the EPG-AD message into a TS (Transport Stream) packet by using the broadcasting unit and transmitting the TS packet to a receiving unit; and displaying the advertisement data on a display device according to the broadcast parameter in the TS packet of the EPG-AD by using the receiving unit. The invention has the advantages that: relevant advertisement information such as videos, pictures, characters and the like can be displayed in a user initiating way or a system end initiating way in the television watching process of a user.
Description
technical field [0001] The invention relates to the technical field of digital television, in particular to an advertisement (EPG-AD) system and transmission method based on digital television electronic program guide. Background technique [0002] The electronic program guide (EPG) in the existing digital TV network has the following functional characteristics: [0003] Program list function: channelized TV provides all TV program information within a certain period of time in the form of "channel-time", realizes the service browsing function, and displays various services provided by IPTV through the program list. [0004] Program playlist function: program on demand Select the program to be on-demand from the playlist, and the program list should contain the relevant information of the program. [0005] Program additional information function: give additional information of the program, such as program plot introduction, etc.; [0006] Program classification function: C...
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IPC IPC(8): H04N21/472H04N21/2668H04N21/258
Inventor 关磊付勇郭亮张明金荐吴红波吕文胜滕科平张磊
Owner 北京兴国融合通讯科技有限公司