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Content related advertisement distribution method based on video hot descriptions

A technology for video classification and advertising, applied in the fields of instruments, computing, and digital data processing, etc., can solve the problems of irrelevance between advertising and video content, poor advertising effect, and rigid advertising playback timing. The effect of low intrusion and high ad play rate

Inactive Publication Date: 2012-06-27
HUAZHONG UNIV OF SCI & TECH
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a method for distributing content-related advertisements based on video hotspot descriptions, which can overcome the defects of no correlation between advertisements and video content, rigid timing of advertisement playback, and poor advertisement placement effect in existing advertisement placement methods

Method used

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  • Content related advertisement distribution method based on video hot descriptions
  • Content related advertisement distribution method based on video hot descriptions
  • Content related advertisement distribution method based on video hot descriptions

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Embodiment Construction

[0022] Such as figure 1 As shown, the content-related advertisement distribution method based on video hotspot description in the present invention includes the following steps:

[0023] (1) Obtain the complete classification tree information of Hudong Baike, and then extract the first three layers to establish a video classification tree, specifically including the following sub-steps (see figure 1 ):

[0024] (11) Initialize the classification queue, and add 13 classifications in the first layer of the interactive encyclopedia classification tree to the classification queue;

[0025] (12) judge whether the classification queue is empty, if the classification queue is not empty, then proceed to step (13), otherwise proceed to step (18);

[0026] (13) Get the head node of the classification queue, send a classification query request, and remove the head node from the classification queue. Specifically, the classification query request is similar to http: / / www.hudong.com / cate...

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Abstract

The invention discloses a content related advertisement distribution method based on video hot descriptions. The content related advertisement distribution method comprises the steps of: (1) according to an interactive encyclopedia classification tree, establishing a video classification tree; (2) establishing a training model of each classification of advertisement on the video classification tree by using a support vector machine; (3) acquiring unprocessed advertisement from a database to obtain an advertisement title and an advertisement description corresponding to each piece of advertisement; (4) training the advertisement title and the advertisement description by using the training model to obtain the probability of each classification of the advertisement on the video classification tree; (5) manually correcting the probability to obtain the corrected probability result; (6) acquiring the unprocessed hot videos and key word descriptions thereof from the database; (7) according to the hot videos and the key word descriptions thereof, obtaining the probability of each classification of each hot video on the video classification tree; and (8) carrying out similarity calculation on the probability of each classification of each hot video on the video classification tree and the probability of each classification of the advertisement on the video classification tree.

Description

technical field [0001] The invention relates to the fields of computer online video advertisement and text classification, in particular, the invention relates to a method for distributing content-related advertisements based on video hotspot descriptions. Background technique [0002] A video sharing website is a website where Internet users publish, browse and share video works. Now the main income of video sharing sites is advertising revenue, so improving the effect of advertising is of key significance to video sharing sites. [0003] At present, most online video systems focus on the beginning and end of the video. For short videos, frequently displaying advertisements at the beginning and end of each video will seriously affect the viewing experience; The proportion of time is very small, and the advertising opportunities in the middle have not been fully utilized, and users pay different attention to different areas of the long video, which may cause some areas to p...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 金海廖小飞陆枫叶江
Owner HUAZHONG UNIV OF SCI & TECH
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